Media Creativity Advisor, Olympic Games

Position Title:
Media Creativity Advisor, Olympic Games (French Services)

Status of Employment:
Contractee Long-Term (Fixed Term)

Position Language Requirement:
English, French

Language Skills:
English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced), French (Reading), French (Speaking), French (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
2025-02-13 11:59 PM

Interested in Sports Partnerships? Want to work on building the iconic CBC Sports brand in Canada? Want to work on the Olympic Games?

Please note the duration of the contract is 18 month.

The Media Creativity team in Media Solutions is looking for a strategic, creative and enthusiastic Specialist responsible for providing strategy and brand activation expertise in order to develop and execute marketing strategies opportunities for current and prospective partners.

More specifically, the incumbent will be responsible for:
- Business Development: identify, research, and develop new business opportunities to expand the regional client base and increase revenue in collaboration with the National Sales team.- Partnership Development: work in partnership with the CBC Sports Partnerships team and the Radio-Canada Sports team to develop customized marketing solutions, including branded content strategies, to support revenue generation and achieve client objectives.- Creative Strategy and Presentations: design tailor-made creative strategies and deliver presentations to advertisers and agencies.- Sales Initiatives: in collaboration with the Sales Team Directors, lead all sales initiatives: proposals from agencies, direct client contacts, and acquisition of new business initiatives, ensuring the achievement of revenue targets for both French and English platforms.- Strategic Account Management: provide in-depth strategic management of advertiser categories to identify new business opportunities and generate new revenue.- Partnership Collaboration: collaborate with the CBC Sports Partnerships team in the development, creation, planning, and execution of innovative partnerships with current or new clients for the Olympic Games and other Radio-Canada sports programming initiatives.- Relationship and Project Management: manage relationships and expectations, both internally and externally, ensuring project elements are aligned and executed with excellence, on time, and within budget.- Research and Insights: interpret research and strategically incorporate it into presentations, emphasizing key findings that justify the adoption of a particular marketing solution and how it aligns with partner objectives.- Internal and External Collaboration: liaise with internal stakeholders (including Communications, Legal Services, Research, and Programming), as well as partners, to propose integrated multi-platform ideas.- Sales Support and Materials: collaborate with the internal team to create sales support materials related to activations, and specific sales tools (strategies, mock-ups, highlight reels, award submissions, etc.).- Post-Activation Analysis: conduct thorough post-activation research to determine project success; establish benchmarks for future execution of research with the same (or similar) scope.- Compliance: ensure compliance with the Advertising Code.- Time Management and Prioritization: regularly manage multiple priorities with tight deadlines.- Teamwork and Collaboration: ability to work both independently and as part of a team.- Travel: travel may be required for the execution of partner-related activations.- Three (3) years’ experience in Marketing, media agency or Brand Activation and Promotions- Understanding and knowledge of brand strategy, consumer promotions, digital platforms, and partnerships- Experience in building and executing projects within the broadcast, digital and social media landscape- Demonstrated digital and social media project development, project management and organizational skills- Strong attention to detail- Ability to articulately and enthusiastically deliver strategic presentations- Self-starter that is keen to learn and develop their skills- Innovative problem-solving skills and ability to create new ideas in order to compete in a fast-paced, competitive environment- Advanced oral, writing and reading proficiency in French as well as in English- Strong communication (both written and verbal) in addition to good listening and interpr