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Market Research Advisor
2 weeks ago
**Marketing Statement**:
A career at TransLink and our family of companies means working with people with a wide range of skills and perspectives, all teaming up towards a common goal: preserving and enhancing the region's world-envied quality of life. Together, we connect the region and enhance its livability by providing a sustainable transit and transportation network, embraced by our communities and people.
At TransLink we are dedicated to building a workforce that reflects the diversity of the communities in which we live. We’re committed to fostering an inclusive, equitable and accessible workplace, recognizing the unique value and skills every individual brings.
Looking for a great place to work where your contributions are valued and you can make a difference in a vibrant city? At TransLink, one of BC’s Top Employers, you'll help make Metro Vancouver a better place to live, built on transportation excellence. Put your future in motion
**Responsibilities**:
PRIMARY PURPOSE
In pursuit of making the region a better place to live for everyone, built on transportation excellence, this role provides quantitative and qualitative customer, market and social research and analytics expertise, leadership and project management to programs/projects of low to moderate impact, risk and complexity as well as contributes to projects of higher impact, risk and complexity.
KEY ACCOUNTABILITIES
To advance Enterprise and regional goals, provides customer, market and social research and analytics expertise, leadership and project management to support the development of transportation planning policies, plans and strategies as well as a range of capital and operational initiatives across the enterprise, ensuring compliance with industry best practices, professional standards, and/or Enterprise standards, policies and procedures, and legislative requirements for work of low to moderate impact, risk and complexity.
In support of evidence-based decision-making, researches and analyzes customer, market and societal data, trends and issues and develops methods, techniques, and models to ensure successful delivery and execution of work that is of low impact, risk and complexity and participating in work that is of moderate to higher impact, risk and complexity.
Contributes as a member of a program/project team to manage projects of low to moderate impact, risk and complexity in designing and developing project scope, schedules, and work plans; defining and prioritizing deliverables; preparing and monitoring project budgets, ensuring compliance with department standards, policies and procedures, and the alignment to program, Enterprise, and regional goals, identifying and recommending action on planning and project risks and opportunities based on analysis of transport data, trends, and issues. Solves lower-risk issues and alerts senior staff to critical issues and risks.
Seeks to understand the lived experience and transportation needs of people and businesses in Metro Vancouver, and especially of disadvantaged and marginalized groups. Identifies opportunities to integrate this understanding in plans/projects.
Collaborates with and provides customer, market and social research expertise and advice to leaders and professionals across the organization with a view to optimizing planning services and project outcomes.
Develops technical reports and presentation materials to support discussions with Executives, elected and appointed officials, including the Board and Mayors’ Council.
Nurtures collaborative relationships with internal colleagues and external stakeholders including advisory committees, staff at other government and public agencies, and other organizations and interest groups in order to understand needs, maintain open communication, provide technical support and advice, and proactively resolve issues of low to moderate impact, risk and complexity.
In support of advancing Enterprise and regional goals in open, inclusive and collaborative ways and engagement with external audiences, collaborates with internal stakeholders to design, collect, analyze and report out on customer, market and social research and analytics to help identify issues and opportunities.
Oversees the work of contractors and consultants; provides work direction and monitors contract compliance.
Provides coaching, mentorship and technical guidance, and input on development and performance management to junior staff where applicable.
**Qualifications**:
EDUCATION AND EXPERIENCE
Typically requires 4 years of related research experience and a university degree in social sciences, business, or marketing with an emphasis on quantitative and qualitative research methods, including course work in consumer, market or social research.
OTHER REQUIREMENTS
Solid knowledge of the theories, concepts, principles, practices, standards, and methods of quantitative and qualitative consumer, market or social research, including experimental
