Digital Marketing Coordinator

**About Futurpreneur Canada**

Futurpreneur Canada has been fostering the entrepreneurial passions of diverse young entrepreneurs across Canada since 1996. We’re the only national, non-profit organization that provides financing, mentorship and resources to aspiring business owners aged 18-39. More than 16,500 young Canadian entrepreneurs, spanning every province and territory, have successfully launched their business with Futurpreneur’s support. Their main street businesses help drive Canada’s inclusive economic prosperity in communities from coast to coast to coast.

Futurpreneur is a founding member of the G20 Young Entrepreneurs’ Alliance, the Canadian member of Youth Business International, and the Canadian host of Global Entrepreneurship Week.

**Our Purpose **(why we exist): To drive inclusive Canadian prosperity by fostering the success of young entrepreneurs.

**Our Mission **(what we do every day to achieve our purpose):To provide early-stage financing, mentorship and other resources to help diverse, aspiring entrepreneurs aged 18-39 launch successful businesses that contribute to sustainable and inclusive economic development, in their communities and for Canada.

**Our Values** (how we work - our core principles & commitments): We are mission-driven, collegial & collaborative, diverse & inclusive, and accountable & transparent.

**Here’s the opportunity**:Digital Marketing Coordinator**

As a **Digital Marketing Coordinator**, you will play an integral role in the wider Marketing & Communications team contributing to the continued growth of the organization’s overall success. To qualify, you should have prior demonstrated experience in digital marketing, with a passion for campaigning online.

This is an exciting opportunity for someone who loves launching campaigns, who keeps up to date on the latest trends and technologies in digital marketing and getting hands-on with an evolving Marketing Technology (MarTech) stack.

This is a permanent full-time position, based in our Toronto office. The incumbent will be working on our hybrid work model (minimum 2 days in the office).

**What you will do**:

- Develop, support and coordinate SEM & Paid Social campaigns, including ad copy creation, keyword research, and bidding tactics to drive website traffic and generate leads/sales.
- Implement and evaluate Google Tag Manager to track website analytics and conversion goals, including setting up event tracking and custom variables.
- Update and optimize our current WordPress website for content changes.
- Support our new website build and CRM integration with SEO implementations, content auditing, data entry, landing page creation, quality assurance testing and project coordination with our vendors.
- Conduct A/B testing to optimize landing pages and improve conversion rates.
- Utilize Google Analytics and other measurement tools to create dashboards and analyze website performance to provide insights to the marketing team.
- Stay up-to-date with the latest Google, Meta and LinkedIn product features and best practices to continuously improve campaign performance and make recommendations, where appropriate.
- Collaborate with the web development team and external vendors to ensure website and landing pages are properly set up for tracking and conversion optimization.
- Support the Digital Marketing Manager and team with administrative and reporting tasks.

**What you will have**:

- Relevant experience may include pertinent education with a focus in Digital Marketing and/or equivalent hands-on career experience.
- 2-3 years of experience in digital marketing, with a proven track record of success implementing campaigns.
- Familiar with Google Analytics and other digital measurement tools, as well as Microsoft suite and WordPress.
- Self-starter and willing to work in a fast-paced environment.
- Solid communication, interpersonal and project coordination skills.
- Ability to work independently and as part of a distributed team.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines and prioritize tasks.
- French language skills are not mandatory but will be considered as an asset.
- Client or agency-side experience with non-profits, entrepreneurship, financing and/or banking considered an asset.
- Alignment with Futurpreneur’s values and commitment to the mission/purpose of the organization.
- Be a role model for Futurpreneur’s organizational culture by creating a positive impact at every touchpoint with the community.

**HOW TO APPLY**:
**What we offer**:
Futurpreneur offers you the opportunity to work for an organization with a clear and compelling purpose - To drive inclusive Canadian prosperity by fueling the success of young enterprise. Respect, teamwork, diversity and inclusion, transparency, empathy, impact, innovation, high performance, recognition and working hard and having fun are important to us

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