Content Marketer

3 days ago

Ottawa, Canada Proslide Technology Full time

We are seeking a creative, bilingual content marketer to join our global marketing team. In this role, you will produce engaging, high-quality content that attracts and converts our audiences around the world. If you've got a knack for creative thinking, you are a good writer, and have a strong understanding of digital marketing trends, read on

**YOUR CHALLENGE**:

- Content strategy: Collaborate with the marketing team to create content strategies aligned with company objectives and target audience preferences.
- SEO optimization: Ensure all content is optimized for search engines (SEO) and adheres to best practices to improve organic search rankings.
- Creative ideation: Brainstorm and pitch ideas for new content types and formats that resonate with our audience and differentiate ProSlide in the market.
- Content calendar management: Manage editorial calendars and ensure content production timelines are met, coordinating with other teams as needed.
- Performance analysis: Track content performance using analytics tools and adjust strategies as needed to improve engagement and conversion rates.
- Visual content creation: Work closely with designers and multimedia specialists to create visually appealing content including images and videos.
- Brand consistency: Maintain brand voice, style, and tone across all content produced to ensure consistency and authenticity.
- Cross department collaboration: Work with ride designers, sales enablement and operations, Creative Studio and other teams to inform messaging and ensure the latest and most pertinent product information is shared/marketed.

**WHAT YOU BRING TO THE ROLE**:

- Proven experience as a content marketer, copywriter, or similar role within a marketing environment for a minimum of 5 years.
- Excellent writing and editing skills, with a keen eye for grammar.
- Bilingualism (English and French)
- A strong attention to detail; proofreading skills.
- Solid understanding of SEO principles and experience with SEO optimization.
- Strong research skills and ability to translate complex information into easily understandable content.
- Proficiency in using content management systems and familiarity with digital publishing.
- Creative thinker with the ability to generate innovative ideas and concepts.
- Ability to work effectively both independently and as part of a team, with strong time-management skills.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).

Please note that all recruitment activities are conducted internally by our Talent & Culture team, and we are not currently working with any staffing firms. Any inquiries or communication regarding this position should be directed to our Talent & Culture team.

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