Engagement & Content Specialist

**Job Posting**

Under the direction of the Manager, Transformation & Innovation, the Engagement & Content Specialist’s key responsibility is to develop community and staff engagement strategies and to create interesting content to amplify key messages which support Planning & Development’s strategic initiatives, priorities, and communications objectives. An effective written communicator across various media, the Engagement & Content Specialist provides leadership and expertise in customer outreach and engagement, web platforms, social media, facilitation, employee engagement, public relations, and communications.

**DUTIES AND RESPONSIBILITIES**:

- Empowers and educates staff on engagement standards in alignment with the P&D Public Engagement Guidebook.
- Leads and/or supports staff with the creation of internal and external engagement & communications strategy and implementation plans & acts as the key liaison between Corporate Communications and P&D.
- Works directly with the Office of Diversity and Inclusion to improve the delivery and experience of engagement with underrepresented groups and demonstrate sensitivity to diversity and inclusiveness more effectively.
- Acts as the Subject Matter Expert regarding engagement and communication planning in special projects focused on performance, efficiency and effectiveness of services, projects, and programs.
- Analyzes & tracks important in-person & virtual engagement, social media, and survey related KPIs and generates periodic reports based on effectiveness, marketing objectives, goals, and trends.
- Collects and analyzes input from customers and staff on an ongoing basis through a variety of mechanisms (e.g., surveys, personal contact, etc.)
- Manages and oversees multiple P&D’s social media accounts, including Facebook, Instagram, Twitter, Google Plus, LinkedIn and YouTube.
- Creates communication plans and content (e.g., copywriting, content curation, graphics, infographics, video, and audio content) for P&D’s digital platforms.
- Documenting P&D events for promotional purposes; photography, coordination and additional tasks as required.
- Recommends resources and changes to improve public engagement with P&D’s activities, residents, and community’s experience of engagement.
- Collaborates with HR on the recruitment and selection process for Transformation & Innovation interns and cooperative students. Provides orientation, training, coaching and professional development and oversees project work.

**QUALIFICATIONS**:
**Education and Experience**:

- University degree in Communications, Marketing, Journalism, Public Relations, Digital Media and or/ Planning, or a related field.
- A master’s degree in Communications, Marketing, Journalism, Public Relations, Planning, Business Administration, or a related field would be considered an asset.
- 5 to 7 years of experience working in the communications and/or engagement sector.
- Experience supporting complex, multi-stakeholder projects with strict deadlines required.
- Experienced and knowledgeable in consultation, facilitation, presentation, strategic planning, project management and change management.
- Experience working in a government, corporate and/or communications agency environment considered an asset.

**Technical/Job Specific Knowledge and Abilities**:

- Strong knowledge of Adobe Creative Suite, including Acrobat, InDesign, and Photoshop; Advanced Microsoft Office (Excel, Word, PowerPoint, Teams, and Outlook) skill and presentation, engagement, survey, and facilitation software tools.
- Knowledge of HTML, CSS, and web-based internet platforms considered an asset.
- Experience using engagement and communications software and tools.
- Experience building &/or developing content calendars, scheduling content, managing social media accounts, spotting patterns/trends, making recommendations, analyzing, and reporting on results.
- Experience with producing professional quality reports.
- Knowledge of culturally appropriate ways of developing constructive working relationships with people from diverse cultural backgrounds, including those associated with race, ethnicity, national origin, religion, socioeconomic status, age, gender, disability, sexual orientation, and/or other aspects of human diversity.
- Knowledge of HRM policies and procedures, business practices, organizational structure considered an asset.
- Ability to travel extensively within HRM, including evenings and weekends

**Security Clearance Requirements**: Applicants may be required to complete an employment security screening check.

**COMPETENCIES**: Analytical Thinking, Customer Service, Networking/Relationship Building, Organizational Awareness, Teamwork & Cooperation, Values & Ethics, Valuing Diversity

**WORK STATUS**: 2 permanent, full-time positions

**HOURS OF WORK**: Monday - Friday, 8:30AM - 4:30PM, 35 hours per week. Some flexibility may be required due to operational needs.

**SALARY**: Level 8, $39.63 per hour as per th