Content Marketing Manager

2 weeks ago


Halifax, Canada EventMobi Full time

**EventMobi is an all-remote company and this is a fully remote position. You will need to be able to work in PST or EST time zones. Salary Range: $75K-$90K (CAD)

Do you love seeing your website's organic KPIs go up, and keep going up? Want to create high-value content that drives more prospects to click, engage, and become customers? Need a role that lets you see the direct impact your content has on business results?

Then you might be our new Content Marketing Manager.

Reporting to the Head of Content & SEO, our Content Marketing Manager will be responsible for organic growth, content engagement, and brand collateral. You'll work closely with key stakeholders across the organization to build a full funnel content machine that puts our customers' needs first.

This role is perfect for a Content Marketer who wants to dive deep into business results and have live analytics to prove the value of their work. We're looking for someone who can write & edit first, with a mind for data that we'll help you upskill.

WHY CONTENT MARKETING AT EVENTMOBI?
- ** Source, grow, and lead a team of freelance writers** who'll help you meet your goals
- ** Relish in all the wins from our organic channel**, including the ample low hanging fruit that will come with implementing a new strategic SEO program
- ** Own and launch branded initiatives** like resource centers, ebooks, social media campaigns, research projects, and a webinar program-and their results
- ** Draw a line from product marketing to content marketing to website strategy to real business results**, with support to fill any gaps you come in with
- ** Craft high caliber content that makes a real difference** in the lives of nonprofit and association professionals who rely on events to maintain and grow their organizations
- ** Work with a people-first leader** who'll help you design a personal development plan to grow you into the marketer you want to be
- ** Get the best of working at a bootstrapped company that puts our customers first**, from product development to onboarding to the copy we write every day

WHAT YOUR WORK WILL FOCUS ON:

- ** Make our copy smarter, and keep our positioning crisp.** You'll be the strategist, owner, and copywriter for our website and other key brand assets. Working with key stakeholders, make sure our copy says who we are, what we're doing, and why a prospect should choose us over a competitor. Write, test, optimize, and repeat the cycle again.
- ** Drive more organic traffic.** With a team of freelancers and a calendar made up of your very own whip-smart keyword research (we'll teach you), own the EventMobi website & blog with our Head of Content & SEO to work towards the goal of 3Xing our organic traffic
- ** Capture & engage prospects, everywhere.** Develop downloadable assets, create eBooks, and run a webinar program to drive sign ups and ongoing engagement across the funnel.

**Make product information**
**fun**
**. **Our audience isn't technical, so our product info shouldn't be, either. You'll take the lead from our product, sales, and marketing leaders, and create product collateral that's simple, clear, and makes our customers more confident.
- ** Tell it like it is...for our customers.**

WHAT YOU WILL BRING TO THE TEAM:

- ** 3+ years of experience** in Content Marketing, Copywriting, Demand Generation, Journalism, and/or a similar role-bonus for experience in B2B SAAS
- ** Results to Show Off.** You have experience driving content to page 1, and have experience leveraging content that turns visitors into prospects, leads, and customers.
- ** High-Caliber Content Portfolio**. Show us the content that's gotten you success, either as a writer or as an editor.
- ** A Data-Driven Attitude.** You've worked with Google Analytics, Google Search Console, and/or Ahrefs/SEMRush/etc to make informed decisions about the content you create.
- ** Bonus Points**:You have experience with large scale events, nonprofits and/or associations.

WHAT DO YOU GET AT EVENTMOBI?
- ** Compensation**: $75K-$90K CAD
- Stock Option
- Benefits

**Time-Off**: 3-weeks vacation
- 1-week Sick Days. Your Birthday is a holiday (seriously log-off and hang out home with the fam or go do something fun)
- FlexTime (While You Work Your Time Zone)
- Opportunities to meet your co-workers in person around the world

**Benefits**: Dental, Health, Life, Mental Health Consultations (InkBlot)
- ** Tools**:Top of the line hardware and the best software for your home office setup (Macbook Pro, 2nd Monitor, Noise-Canceling headset, etc)

LEARN MORE ABOUT EVENTMOBI & OUR ALL-REMOTE CULTURE

We're focused on building the most comprehensive event and conference management platform in the industry. Our mission is to empower and change how event marketers and conference organizers manage their events, and create engaging event experiences. We've already changed how 30,000+ events in over 70+ countries leverage the best event technology at their in-person, virtual and hy


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