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Social Media Coordinator

3 weeks ago

Ottawa, Canada West of Main Full time

**Application Steps**:

- STEP 1: Review the position description to ensure that your qualifications, experience, and interests align with the role.
- STEP 2: If you believe you're a great fit, please send your cover letter and resume (all in one file)

**Company Mission**:
West of Main aims to create beautiful spaces that complement beautiful lives. Influenced by designs from around the world, West of Main can assist clients in developing connections to styles inspired by culture and diversified by texture. With a belief that natural elements possess timeless beauty, West of Main's designs combine nature with modern pieces to create a chic, elegant and unique style. Bringing you comfort, warmth, and a sense of pride in your space isn’t simply our passion; it’s the cornerstone of our company.

**Position Overview**:
We’re on the hunt for a creative, resourceful, and visually-driven **Social Media Coordinator** to join our growing marketing team. As a member of West of Main’s Marketing Department, you will be part of the team responsible for delivering innovative and brand-propelling marketing to West of Main across product, brand, corporate, promotional and event initiatives. You’ll partner closely with Brand Marketing, Design Services, and Customer Service to attract, activate, retain, and reactivate online customers. You will play a pivotal role in attracting followers and turning followers into lifelong fans. You’ll be the architect behind our digital presence, capturing attention, telling our brand story, and cultivating a community of followers that feel as passionately about design as we do. As the heartbeat of West of Main’s online identity, you’ll be responsible for crafting beautiful, engaging content and building meaningful relationships with our social communities. If you have a passion for interior design, love creating visually stunning content, and know how to turn online engagement into real-world results, we want to hear from you.

**KEY RESPONSIBILITIES**

**Customer Engagement and Social Community Management**
- Engage our customers throughout their journey, with considered marketing at all stages.
- Manage our social communities through identification, attraction, and engagement of followers.
- Lead and motivate the team responsible for engaging with our customers daily in an authentic, brand-propelling way.
- Offer customer service to our online community as needed.

**Content Creation and Strategy Development**
- Define an approach for social media that achieves the business and creative objectives.
- Develop enticing and creative content that promotes our products and services
- Elevate the client experience and position West of Main through social media posts
- Align social media content calendar with campaigns, project and product launches
- Execute flawlessly on the creative vision
- Assist/collaborate on the development and execution of our strategy for how we position and promote our products, services, and work online, primarily on social media.
- Create captivating and innovative photo and video content during project photoshoots, at the West of Main showroom, community events, and various other engagements.

**Interior Design Copywriting**
- Crafting compelling, inspirational, and informative captions that align with the world of interior design.
- Translating design concepts, products, and spaces into descriptive narratives that engage and connect with our audience.
- Writing captivating captions for social media platforms that evoke emotion and align with the West of Main brand voice.
- Writing original and creative content (text, image, and video)
- Creating compelling captions and posts tailored to each social media platform (Instagram, Pinterest, TikTok, and Facebook).

**Video Content Creation**
- Producing high-quality video content (e.g., Reels and other social media videos).
- Capturing designer walkthroughs for design projects with mic.
- Editing video content for social media, ensuring a cohesive brand story and aesthetic.
- Posting video content across platforms and ensuring they are optimized for engagement.
- Creating engaging film reels for social media, integrating music, motion, and transitions to capture the attention of the audience.
- Editing raw footage and ensuring final videos are polished, aligned with brand voice, and ready for distribution across platforms.

**Innovation and Growth**
- Proactively identify and adopt new social media platforms and drive continuous improvement across our tools and technology.
- Suggest and implement new features to develop brand awareness
- Lead strategic social media initiatives that elevate the client experience and position West of Main as an innovator in the industry.
- Stay up-to-date on changing algorithms and app features on our most-used platforms.

**Partnerships and Collaborations**
- Build and maintain positive relationships for collaborations and partnerships.
- Oversee distribution of media & marketing kits