Digital Marketing Specialist, Hamilton Downtown

**Digital Marketing Specialist**
Hamilton Downtown Family YMCA - Marketing & Communications Department
79 James Street South, Hamilton, Ontario, L8P 2Z1

**Starting Salary**:$48,000.00 - $52,000.00 annually
**Position Status**: Full Time Permanent, with benefits and a complimentary YMCA membership and a hybrid work model
**Placement**: Immediate

**Why work at the Y?** Our work environment is defined by respect, teamwork, opportunities for personal and professional growth and investments in the health and wellness of the people who are part of that team. We offer an array of total rewards to recognize loyalty, longevity, and passion for the work we do:

- Competitive total compensation packages
- Generous pension plans with employer matching
- Free YMCA Health & Fitness Memberships

**Nature & Scope**

The Digital Marketing Specialist is responsible for the creation and execution of digital ad campaigns and optimizing the YMCA’s SEO and SEM presence and opportunities. The incumbent will come with experience working in digital marketing and a high level of interest in working with the YMCA as a charitable organization.

The Digital Marketing Specialist position is reporting to the General Manager, Marketing & Communications.

**Responsibilities**:

- Lead the creation and execution of paid digital programs and campaigns including online advertising, website management (e.g. Google AdWords, Social Media platforms) in support of revenue growth, special events, content, or fundraising initiatives
- Support ongoing management of digital touch points, including tracking, reporting and analyzing website analytics
- Identify powerful keywords to drive key audience traffic
- Make recommendations for new campaigns and ways to scale or maximize existing campaigns
- Collaborate with Marketing & Communications associates to review and analyze digital performance metrics and support integrated omnichannel marketing strategies and promotions.
- Act as the marketing team’s SEO/SEM expert - this will include supporting content development to optimize the YMCA in search engine results
- Liaise with digital agency relationships to manage day-to-day production and troubleshooting for digital platforms.

**Qualifications**:

- A degree or diploma in Digital Marketing or a related field (Communications, Marketing, Public Relations)
- Experience or interest in working with a charitable organization and Google Ad Grants
- Google AdWords Search Certification or Google Adwords Analytics Certification an asset
- SEO knowledge and experience
- Experience collecting, analyzing, and using data to support the YMCA Marketing & Communications Strategy
- Strong oral and written communication skills (English)
- High attention to detail
- Versatile interpersonal skills and the ability to collaborate in a fast-paced environment
- The ability to juggle multiple demands with competing timelines and tight deadlines
- Effective project management skills and proficiency using project management software tools [Basecamp/Teams]
- Positive can-do attitude, flexible and adaptable to changing work priorities
- Flexibility regarding assigned hours of work and location; some travel will be required
- Execute tests, collecting and analyzing data, identifying trends and insights i to achieve maximum ROI in paid search campaigns
- Perform on-going paid keyword discovery and optimization
- Travel between YMCA locations will be required
- May need to physically carry equipment or materials

**Competencies**:
**Communications**
Communicates in a thorough, clear and timely manner and supports information sharing and goal achievements across the YMCA.

**Commitment to organization and values**
Demonstrates and promotes a personal understanding of and appreciation for the mission, vision, outcomes and values of the YMCA.

**Leadership**
Motivates and inspires self and others to take action to achieve desired outcomes.

**Teamwork**
Actively builds teams and encourages open relationships for maximum organizational effectiveness

**Relationship Building and Collaboration**
Builds positive interactions both internally and externally to achieve work related goals.

**Creativity and innovation**
Develops new ways or adapts existing ideas to improve programs and service.

**Accessibility**:
The YMCA of Hamilton/Burlington/Brantford is committed to creating an inclusive environment that accommodates all individuals, including those with disabilities. We support the goals of the _Accessibility for Ontarians with Disabilities Acts (AODA) _and have established policies, procedures and practices which adhere to the accessibility standards set out in the AODA. Should you require any accommodation throughout the recruitment process please do not hesitate contacting our Human Resources Department.

The YMCA of Hamilton/Burlington/Brantford is an equal opportunity employer.

**Kate Walton, General Manager, Marketing & Communications**

**Job Types**: Full-time, Permanent

**