Marketing Lead, Product Lifecycle

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:
Regular

Job Description:
Position Profile:
The Marketing Lead for the Products Ecosystem is responsible for developing, executing, and optimizing comprehensive marketing strategies throughout the product lifecycle—from launch to maturity and sunset—to enhance the adoption, engagement, and overall customer experience of Cogeco’s and Breezeline’s TV and Internet products. As a member of cross-functional squads, the Marketing Lead will work within an agile framework to collaborate with product owners and team members from Product, Sales, Digital, and other functions. The role requires a deep understanding of the evolving TV/Internet landscape, customer needs, and market trends to deliver innovative and impactful marketing initiatives. The Marketing Lead may also support other squads as needed to achieve broader business objectives.

KEY RESPONSIBILITIES:
Strategy Development:
- Partner with product teams to influence the development of new TV and Internet features based on customer insights and market trends.- Create and implement marketing strategies tailored specifically for TV and Internet products across their entire lifecycle, from product development and launch to growth, optimization, and retirement.

Product Positioning and Messaging:
- Collaborate with product managers to define clear, compelling value propositions for TV and Internet offerings at each stage of the product lifecycle.- Oversee the creation of compelling content, including customer education materials, product updates, video tutorials, and promotional assets.

Customer Journey Enhancement:
- Map and optimize customer journeys for TV and Internet products, ensuring a seamless and engaging experience from onboarding to long-term usage.

Market and Competitive Analysis:
- Conduct competitive analysis to identify trends, opportunities, and challenges within the TV and Internet product landscape in Canada and the United States.- Leverage insights to refine marketing strategies and product positioning.

Performance Tracking and Optimization:
- Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.- Track KPIs related to customer acquisition, engagement, and retention for TV and Internet products.

Budget Management:
- Manage the marketing budget effectively, ensuring initiatives are cost-efficient and aligned with business objectives.

Agile Marketing Leadership:
- Act as a key member of cross-functional squads, contributing to the development and execution of agile marketing strategies.- Participate in sprint planning, backlog grooming, and retrospectives to ensure marketing activities are iterative and responsive to market needs.- Support other squads as required, sharing expertise and contributing to broader marketing objectives.

ESSENTIAL QUALIFICATIONS- Strong understanding of marketing principles with specific experience in TV and Internet products.- Proven track record in developing and executing successful marketing strategies throughout the product lifecycle.- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.- Excellent communication and presentation skills.- Creative thinking and problem-solving abilities.- Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.

ACADEMIC TRAINING- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or MBA is a plus.

WORK EXPERIENCE- Minimum of 7 years of experience in marketing, preferably within the TV, media, or telecommunications sector.- Experience working in an agile team or squad, with a solid understanding of agile practices.- Demonstrated success in marketing TV or media products, content services, or digital entertainment platforms is a plus

This remote position is open to individuals residing within the organization's footprint, which includes the following locations:
- Ontario and Quebec, Canada- U.S. States: Connecticut, Delaware, Florida, Maine, Maryland, Massachusetts, New Hampshire, Ohio, Pennsylvania, South Carolina, Virginia, and West Virginia.

LI-REMOTE

Location:
Burlington Office 37.5HRS

Company:
Cogeco Connexion Inc

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best se