E-commerce & Digital Content Coordinator

**E-Commerce & Digital Content Coordinator**

**Tracking Code**:req1430

**Faculty/Department**: Office of VP, Administration

**Number of Positions**:1

**Appointment Type**: Full-Time Continuing

**Hours of Work**: 35 hours per week

**Salary Range**:Level 7 - Starting Salary, Step 1 $60,852

**Posting Date**:January 8, 2025

**Closing Date**: January 21, 2025 (7:00 pm EST)

**Job Summary**:
The E-Commerce & Digital Content Coordinator is a key contributor to the digital growth and brand presence of the campus bookstore.

This position:

- Oversees the development and optimization of a dynamic e-commerce platform to maximize sales and deliver an exceptional customer experience.
- Creates and manages an extensive online product catalog with high-quality visuals, compelling descriptions, and strategic promotions.
- Develops and executes targeted, data-driven digital marketing campaigns to expand the bookstore's reach and engagement.
- Aligns marketing initiatives with University brand standards to strengthen community connections and enhance both in-store and online revenue streams.
- Provides marketing and design support for ancillary units, ensuring cohesive and impactful messaging.

**Nature of work**:
The E-Commerce & Digital Content Coordinator reports to the Manager, Retail Operations, and consults frequently with Manager, Ancillary Services.

Key work aspects include:

- Collaborating with bookstore and ancillary unit teams in an office environment.
- Managing digital tools and platforms, including e-commerce websites and marketing software.
- Engaging with University stakeholders to ensure alignment with brand standards and institutional goals.
- Analyzing performance data to refine strategies and achieve measurable results.
- Capturing and editing strong product and branding images.

**Responsibilities/accountabilities**:
The E-Commerce & Marketing Specialist:

- Develops and optimizes the e-commerce platform to enhance functionality, usability, and customer satisfaction.
- Creates and curates a compelling product catalog with engaging descriptions and visuals.
- Monitors and analyzes e-commerce performance metrics, using data to inform strategies and improve results.
- Collaborates with University departments to align marketing efforts with institutional branding and messaging.
- Designs and implements marketing materials for ancillary units, ensuring consistency and impact.
- Stays current with industry trends and emerging technologies to continuously enhance e-commerce and marketing strategies.
- Engages with campus stakeholders to foster community connections and promote bookstore and ancillary services.
- This role requires innovative problem-solving, cross-platform digital marketing expertise, and a strong ability to manage multiple priorities in a fast-paced environment.

**Required Skills**:

- Strong understanding of e-commerce platforms, online merchandising, and digital marketing strategies.
- Proficiency in creating and curating visually appealing product catalogs with compelling descriptions.
- Excellent technical photography skills, including composition, lighting, and post-production editing.
- Proficiency in web analytics tools to monitor and optimize e-commerce performance.
- Exceptional organizational and multitasking abilities to manage concurrent projects and meet deadlines.
- Strong communication and collaboration skills for working with diverse campus stakeholders.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Creative problem-solving skills to develop innovative solutions for marketing and branding challenges.
- Commitment to producing high-quality visuals and campaigns that align with university brand standards.

**Required Education**:

- Completion of a formal post-secondary/college program of two academic years in e-commerce, photography, marketing, communications, or a related field.
- An equivalent combination of education and related experience may be considered.
- Verification of Academic credentials may be required

**Required Experience**:

- A minimum of 3-5 years of experience in e-commerce management and digital marketing, preferably in retail or higher education settings.
- Proven experience with product photography, including the use of DSLR or mirrorless cameras, external lighting kits, and backdrops.
- Expertise in using Adobe Creative Suite products, particularly Photoshop and Lightroom, for high-quality photo editing and graphic design.
- Certification or formal training in photography or digital marketing.

**How to Apply**:
Ontario Tech University respects people's different needs and therefore will take all reasonable steps to ensure accommodation for applicants where appropriate. The University is also committed to ensuring that confidentiality is maintained throughout all aspects of the recruitment cycle.

If you require accommodation, please contact Julie Day, Health and Disability Management Specialist. F