Digital Marketing Manager

**Digital Marketing Manager**

**Grafton Apparel believes everyone deserves to look great We fit your body, your budget, your style and with the confidence you get when you look and feel great**

**Want a career with a successful Canadian company?**

**Let’s chat**

In this role, you will lead and support the Tip Top digital marketing plan to grow brand awareness and drive customer acquisition & loyalty. This includes leading the strategy and day-Dto-day planning, as well as the execution and support of all organic and paid digital campaigns and programs. As a key member of the Marketing team, you will report directly to the Vice President of Marketing and work closely as a partner with Ecommerce and Merchandising teams.

**What you will do in this role**:

- Develop a Digital Marketing strategy and lead all efforts in support of this strategy - from planning and development to execution and reporting
- Manage & optimize the Digital Marketing budget
- Manage, develop and mentor the digital marketing specialist who reports to you
- Identify trends and insights; optimize spend and performance based on these insights
- Plan, execute, and measure experiments and conversion tests
- Oversee and manage all contests, giveaways, and other digital projects
- Lead relationships and platform partnerships with key vendors and agencies
- Serve as a thought leader and educator in the category by crafting POVs on trending digital marketing topics, briefs, presentations, digital campaign recommendations and proposals
- Dream in colorful numbers Analytics is your superpower You are the balance of analytics and creativity and can communicate / collaborate easily to make a data-based vision come to life (digitally, of course)
- Negotiate like a boss You enjoy sourcing and leading partnerships with digital vendors and agencies, and are comfortable negotiating
- Tell it like it is - nicely. You provide clear, actionable feedback in creative and media reviews to ensure brand integrity is maintained
- Don’t like to wait You are proactive, organized & efficient. (Enough said?)
- Juggle as a side-hustle. You are organized and can balance multiple directives, identify and delegate tasks effectively, and manage multiple projects - all at the same time

**And your qualifications include**:

- Bachelor’s degree in marketing or a related field
- Min 5 years’ experience in a digital marketing position
- Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, Google AdWords, Klaviyo, etc.)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Analytical experience using data to drive strategy and decision-making

**It would be nice to have**:

- Experience in setting up and optimizing PPC and SEO campaigns
- Experience with A/B and multivariate experiments
- Working knowledge of ad serving tools

**What’s In it for you**:

- Freedom You will be empowered to make decisions based on your expertise and supportive data.
- Unbeatable employee discount. So great we can’t print it.
- Comprehensive benefit package including dental care, extended heath care, life insurance, and a health spending account
- Learning opportunities to help you grow and progress your career
- A fun environment We like having a casual vibe while we take care of business
- The best team in town. We may not be the biggest team, but we are mighty. We work as partners and help each other. You’re gonna love it here.

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Store discount

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Vaughan, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Do you have a Bachelor's Degree in Marketing or a related field?
- Do you have 5 years' experience in a digital marketing position?
- Are you eligible to work in Canada?
- What is your salary expectation?

Work Location: Hybrid remote in Vaughan, ON