Marketing Manager

Bond Consulting Group is a unique professional services firm. We are a leading SR&ED consulting firm, located in Toronto.

SR&ED stands for “Scientific Research & Experimental Development” - it is the name of the largest and most important corporate tax incentive program in Canada, available to all businesses in fields of science, technology or medicine. The program is like a grant, but is administered by CRA (The Canada Revenue Agency).

Bond Consulting Group is an innovative firm, with an excellent reputation in the industry and a fantastic corporate culture.

**Marketing Manager**:
Marketing is a critical function at BCG. Working in close collaboration with Sales, Operations, and Administration, the Marketing Department Manager will execute a large variety of campaigns & initiatives designed with the purpose of raising awareness about Bond Consulting Group and the SR&ED Program itself. Due to our efforts, BCG is now one of the fastest-growing professional services firms in Canada. In this role, you’ll have an opportunity to drive growth by managing a small but effective team of marketing professionals and support staff.

The Marketing Manager will work with Senior Management to manage and execute strategic marketing initiatives. The Marketing Manager will be responsible for developing and implementing marketing strategies in order to generate leads, build brand awareness, attract clients, and drive client acquisitions.

The Marketing Manager will work under the direction of BCG’s Managing Director and the CEO.

**Responsibilities**:

- **Strategic Planning**: Produce and maintain the annual Marketing Plan and develop/execute marketing initiatives that align with the firm’s overall business objectives and goals.
- **Marketing & Campaign Development**: Oversee the creation and execution of sector-specific B2B brand and marketing campaigns and customized engagement strategies, including content creation, digital marketing, internal and external newsletters, and events, while working closely with campaign coordinators and continuously validating audience, messaging, and channels.
- **Brand Management**: Implement and maintain “best practices” in brand marketing, demand generation, and customer insights; deliver marketing leadership and support to the relevant projects.
- **Demand Generation**: Execute on the firm’s best practices to deploy content, such as e-blasts and other traditional methods, to drive lead generation and nurture through the website, advertising, and events.
- **Content Development**: Create and manage content marketing strategies, including managing copywriting and design of blog posts, art, presentations, videos, webinars, newsletters (internal and external), websites, and social media to develop the highest quality professional content to increase awareness of Bond’s services and improve conversions.
- **Document Management**: Prepare, coordinate, and maintain all print and digital marketing material and ensure it is up-to-date and easily available to team members.
- **Performance Measurement**: Routinely gather and assess data and results from past marketing and sales campaigns, and from broader market, competition, and research to develop scorecards, dashboards, and associated metrics, goals & benchmarks in order to track and analyze the performance of marketing projects, campaigns, and initiatives. Your goal is to monitor the success and effectiveness of different marketing investments and provide reports and strategic feedback to senior management.
- **Team Management**: Recruit, interview, hire, train, and coach marketing team members by providing constructive and timely performance evaluations and career progress/development.
- **Budget Management**: Manage, approve, and monitor the elements of the marketing budget and ensure corporate resources are used effectively.
- **Digital Optimization**: Continuously audit and improve Bond’s digital experience and ensure the firm’s websites and social media channels are optimized for search engines, provide a positive user experience, and build brand awareness.
- **Industry Research and Analysis**: Stay up to date with industry trends and best practices in professional services marketing, competitor analysis, potential client segments, and make recommendations to leadership.

**Required Qualifications**:
- Bachelor’s degree in business, marketing, or a related field.
- 2-5 years’ experience in marketing, preferably within a Professional Services Firm (management consulting, legal or accountancy)
- Creative and Strategic Thinking with the ability to develop innovative marketing ideas and strategies that resonate with target audiences.
- Track record of successfully developing, executing, managing marketing projects from ideation to completion, including defining scope, setting deadlines, allocating resources, cross-functional coordination and communication, reporting, and delivering impactful results.
- Strong understanding of marketing prin