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Digital Marketing Manager
2 weeks ago
Company Description
Join us in our mission to recycle more than 3,000,000 tons of metal every year across the globe. At AIM Recycling, we recycle metals to the maximum of their capacity. For more than 80 years, we have been uniting our strengths to make a positive difference. Join our team to contribute to our company’s growth and to support our recycling activities in North America.
It’s simple: we do it right. We aim for excellence.
**Job Description**:
Reporting to the Director of Marketing - Quebec & Atlantic, the Digital Marketing Manager role at AIM Recycling provides management of SEA and SEO from conception to execution, including reporting.
- Drive and execute strategy for all direct channels including paid social, paid search & SEO
- Manage overall digital marketing budget and understand spend effectiveness and optimizations (LTV/CAC) across channels
- Build internal attribution models to improve channel level understanding
- Define and analyze customer cohorts and insights to improve holistic growth strategy
- Own testing pipeline and strategy, working with creative resources to optimize landing pages, customer journey, paid ads, etc.
- Define and own performance benchmarks and establish analytics and reporting for these KPIs
**Qualifications**:
- A Bachelor’s Degree in marketing or related field
- 5+ years of related experience managing B2C and B2B accounts
- Fluent in French and English, both verbal and written
- A strong background in analytics and reporting
- Well versed in Google Analytics, Google Tag manager and Facebook Business
- Experience evaluating and optimizing toward standard user acquisition KPIs (CAC, ROAS, conversion rate, etc.)
- Able to see the big picture while knowing how to execute tactically
- A proven ability to prioritize multiple projects and tasks, adapt to changing needs and tackle new challenges daily
- Excellent time management, prioritization, and communication skills
- Comfortable working both autonomously and collaboratively
- Able to coach and mentor the Digital Marketing Coordinator
- Agile and Growth Hacking experience an asset
- Experience using WIX an asset
Additional Information
- Permanent job, day shift
- Health and Dental Benefits after 3 months
- Retirement Savings Plan (optional) after 6 months
- Free coffee
- Free parking
- Social events
American Iron & Metal and its subsidiaries offer equal employment opportunities to everyone. Only applicants selected for an interview will be contacted.
