Marketing Technology

2 weeks ago

Concord, Canada BlazeSoft Full time

Role Overview

You will be responsible for implementing and maintaining best-in-class marketing tracking infrastructure, ensuring data accuracy across platforms, and enabling the marketing team to make decisions based on reliable performance data.

Key Responsibilities
- Tracking & Integrations
- Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms.
- Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations.
- Lead integrations with AppsFlyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks.
- Set up and maintain GA4 for advanced funnel tracking across apps and web.
- Build, test, and maintain data pipelines to avoid attribution mismatches.
- Data Flow & Quality Assurance
- Identify and resolve data discrepancies between platforms (Meta, Google, AppsFlyer, PBI).
- Implement fallback logic and ensure partial data handling (IP/User Agent, FBP, FBC, etc.) is in place.
- Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns.
- Analytics & Reporting
- Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams.
- Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash-in, NGR.
- Perform cohort analysis, retention analysis, and revenue attribution modeling.
- Collaboration
- Work closely with developers to deploy tracking solutions.
- Collaborate with PPC managers to optimize campaigns based on accurate event data.
- Support the Product & BI teams with structured data insights.

**Requirements**:

- Proven experience as a Marketing Technology Specialist, Data Analyst, or MarTech Engineer.
- Strong knowledge of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity Ads, IronSource.
- Proficiency in event tracking, pixel setup, SDK integrations, and API connections.
- Hands-on experience with server-to-server integrations and conversion event deduplication.
- Familiarity with Power BI or other BI platforms for dashboard creation.
- Strong knowledge of SQL, JavaScript, Python (or other scripting languages) for pixel/event customization.
- Experience in iGaming industry is highly desirable.
- Excellent communication skills to act as a bridge between Marketing & Development teams.

Nice to Have
- Experience with Attribution modeling, LTV forecasting, and data-driven optimization.
- Familiarity with GTM (Google Tag Manager) server-side setup.

**Benefits**:
**_ Why join us?_**
- Opportunities for career development, growth and advancement
- Collaborative and supportive work environment
- Competitive salary and bonuses
- Fantastic company events
- On-site leisure facilities
- On-site parking

Department Name

**Marketing and Media Department**

Date Opened

**10/29/2025**

Industry

**Technology**

Job Type

**Full time**

**Required Skills**:

- marketing
- data analytics

+3

Work Experience

**4-5 years**

City

**Concord**

State/Province

**Ontario**

Country

**Canada**

Zip/Postal Code

**L4K4G7

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