The Digital Consumer Insights and Ecommerce Analyst

**JOB TITLE**: Digital Consumer Insights and eCommerce Analyst
**POSITION STATUS**: Permanent full-time
**DEPARTMENT**: e-Commerce
**LOCATION**: Montreal
WHO WE ARE
At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
WHAT YOU'LL BE DOING
- Monitor and analyze key performance indicators (KPIs) such as customer profiles, web bookings, sentiment, and market trends, identifying opportunities for optimization.
- Translate complex data into compelling narratives
- Create, manage, and optimize GA4 and Looker Studio dashboards and various reports
- Present insights and strategic recommendations to senior leadership and cross-functional stakeholders to influence business decisions.
- Support Digital Analytics Manager in data visualization and data analysis business requests.
- Partner with marketing, eCommerce and revenue teams to identify growth opportunities and optimize digital conversion funnels.
- Lead cross-functional insight initiatives that directly impact customer acquisition, retention, and lifetime value.
- Use data to validate or refute hypotheses formulated by business stakeholders.
- Collaborate with the Digital Analytics Manager on the thought process around data architecture, collection, and organization when needed, contributing to our future-proof web analytics practices.
- Monitor the development of AI tools in the field of data analytics and business intelligence.
- Foster a data-driven culture of continuous learning and innovation.

WHAT YOU BRING TO THE TEAM
- A post-secondary degree in marketing, web technologies, data analysis, business intelligence (BI) or other fields relevant for ecommerce
- 3 years’ experience in data analysis
- Expertise in digital and customer analytics required
- Excellent analytical, problem-solving, critical thinking and data storytelling capabilities
- Strong understanding of eCommerce performance levers and key performance indicators
- Strong business acumen with a deep understanding of digital commerce KPIs and revenue levers.
- Result-oriented and attention to details
- Strong leadership and project management skills, with experience in a fast-paced, matrixed organization with a focus on measurable business outcomes.
- Proven ability to influence business strategy through data-driven storytelling.
- Strong proficiency in Excel, VBA, and Power Query required
- Experience with Google Analytics (GA4), Google Looker Studio and SAP BusinessObjects
- Experience with BiqQuery, Qualtrics & SQL - an asset
- Experience in travel or airline industry - an asset
- Bilingual written and spoken

WHY WORK WITH US?
Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential
Visit our Careers page for a full list of benefits.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.