Digital Marketing Coordinator

1 week ago

Markham, Canada Lamour Beauty Ltd. Full time

As a core member of our team, you will be extensively involved in supporting, developing, and coordinating our Digital marketing initiatives. We are seeking a professional who can work effectively in a competitive environment and has a deep understanding of Japanese and Korean fashion, cosmetics, and skincare brands.

**Responsibilities**:

- Promote new products and services, and edit and optimize marketing materials.
- Plan and execute advertising campaigns; select and recommend products based on marketing activities.
- Create and acquire content for digital platforms while monitoring and improving SEO performance.
- Supervise designers’ work, providing guidance and suggestions for revisions.
- Stay updated on the latest digital marketing trends; analyze the effectiveness of ads across different platforms.
- Identify and collaborate with reputable KOLs (Key Opinion Leaders) on social media platforms to promote campaigns.
- Develop and implement public relations strategies to manage the company's public image.
- Proactively reach out to social media KOLs, evaluate their influence, arrange collaborations, and ensure promotional effectiveness.
- Provide promotional and advertising content, describe campaign details, propose ad design ideas, monitor ad performance in real time, and liaise with agencies to clarify requirements.
- According to the company’s expansion plan, initiate preliminary contact with shopping malls and update business plans as needed.
- Support in-store renovation needs by designing and adjusting product displays to ensure effective in-store presentation.

**Job Requirements**:

- Bachelor’s degree in Marketing, Communications, Advertising, or a related field (or equivalent experience).
- 2-3 years of experience in digital marketing, with strong proficiency in Google Analytics, Google Ads, and Meta Ads.
- In-depth understanding of Japanese and Korean fashion trends, including cosmetics and skincare brands.
- Strong aesthetic sense; understanding of e-commerce operations; ability to perform well under pressure.

岗位职责：
- 推广新产品和服务，编辑和优化市场营销材料。
- 策划并执行广告活动，配合市场活动进行相应的选品，
- 为数字平台创造和获取内容，同时监控和提升SEO效果。
- 监督设计师的工作，提供设计作品的指导和修改建议。
- 跟踪最新的数字营销趋势，分析各平台广告的有效性。
- 联系并寻找在社交媒体平台上具有良好声誉的KOL以推广活动。制定并实施公共关系策略，管理公司公共形象。主动联系社交媒体平台的KOL，评估其影响力并安排合作，确保活动推广效果。
- 提供促销活动内容及广告内容，进行活动内容描述，提出设计广告方案，实时观测广告情况，与Agency联系明确需求
- 根据公司扩展计划，与购物中心进行初步接洽，并根据实际情况更新商业计划书。
- 配合门店装修需求，设计和调整品牌产品展示，确保门店内展示效果。

任职要求:

- 拥有市场营销、传播或广告等相关领域的学士学位或同等学历。
- 2-3年数字营销行业经验，精通Google Analytics、Google Ads，Meta Ads。
- 熟悉Klaviyo，具备SEO、SEM和电子邮件营销的基本知识。
- 对日韩时尚趋势有深入理解，包括化妆品和护肤品品牌。
- 具备高超的审美能力，了解电商运作，能在高压环境下工作。

*Please note that this job description is a general outline based on the current company situation. As the company evolves and business needs change, the responsibilities and requirements of this position may also be adjusted accordingly.

**Job Types**: Full-time, Permanent

Pay: $20.00-$24.00 per hour

Additional pay:

- Overtime pay

**Benefits**:

- Casual dress
- On-site parking
- Paid time off
- Store discount

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Markham, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 3 years (preferred)

**Language**:

- Mandarin (required)

Work Location: In person

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