Lead, Brand and Content Design

**About FreshBooks**:
FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and we know that different folks thrive in different working environments: Remote, onsite, and everything in between, you'll find it with us.

**The Opportunity - Lead, Brand and Content Design**:
Reporting to the Senior Director, Marketing Operations, Tech, Brand and Creative Services, we're looking for an experienced Lead of Brand & Content Design to take on an exciting new role, responsible for overseeing the evolution of our brand and content strategy at FreshBooks.

You will be setting the strategy for how our voice and tone are communicated across all content and editorial sources (website, campaigns, communications, to name a few ), ensuring users receive our content in an engaging, informative, and easy to digest manner. In this role you will be leading a team of content managers, copywriters, freelancers, and will partner closely with our Art Director and designers to come up with big ideas and bring extraordinary experiences to our users.

NOTE: This role can be worked **remotely** from the above location.

**What You'll Do as a Lead, Brand and Content Design**:

- Collaborate with leadership on the development of our brand and content marketing strategy, ensuring our voice and tone, and governance model are set-up and adhered to across FreshBooks
- Build a framework for Brand, in partnership with our Art Director, and roadmap for evolution over the coming 12-24 months
- Collaborate with our leadership team and stakeholders, including marketing managers, SEO, web CRO, marketing operations and product, to ideate and execute innovative concepts across our key strategic initiatives
- Create and expand our global content across all channels, including marketing communications, social media, website and app
- Own OKR setting, reporting and development of all rituals to propel content strategy forward
- Responsible for knowledge and management of channels and tools to support brand standards and relevant social media platforms
- Lead a team responsible for the ideation, creation, delivery and quality of content & copywriting excellence; this role will support both internal full-time employees and external freelancers
- Partner closely with your team and senior leadership to evolve content and copywriting processes to drive more effective and efficient content delivery

**What You'll Bring to the Role**
- 7+ years experience in related role leading content strategy and delivery within the SAAS industry
- Background in agile methodologies and working in a remote environment
- Experience writing across a variety of digital platforms, including desktop, mobile, app and social media
- Strong knowledge of SEO best practices, digital marketing, UX writing and social media
- Deep understanding of leveraging content to help build and shape a brand identity
- Excellent writing, communication, presentation and collaboration skills
- Experience managing others, with proven ability to coach and mentor a team
- Experience with Jira/Confluence, Airtable, Wordpress and Google Suite is a strong asset

**You'll Stand Out If You Bring Experience In**
- Having experience with both agency and enterprise environments.

**Our Commitments to You**:
At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you're passionate about, and work as a part of a collaborative team without ego Here are some of the ways FreshBooks recognises and rewards our full-time employees:

- ** Comprehensive Health and Wellness Benefits. **Including retirement savings programs matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.
- ** Perks that Matter. **Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.
- **Working Environments to Help You Thrive. **Beautiful office spaces welcome you in Canada and Mexico, and remote FreshBookers receive a home office credit to set up your home office.
- ** Supportive Peer Group, Mentors, and Leaders**. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- ** Accelerated growth. **3 week dedicated company onboarding, career development through co