Marketing Specialist

At Phantom, making life better is our mission; for our customers and our employees. We're driven by our vision and values - it's what sets us apart as a corporation - and what makes Phantom Screens a special place to work. Since our beginning, in 1992, Phantom has excelled, expanded, and stayed laser-focused on our passion: making and installing the highest-quality retractable screens on the market. Now we're the top-selling retractable screen, and our products are international.
POSITION PROFILE
**Summary**:
Reporting to the Marketing Manager B2C, the Marketing Specialist B2C supports in defining, planning, managing, and executing Corporate Marketing strategies aimed at consumers/ homeowners. Utilizing strong organizational and communications skills, the Marketing Specialist B2C serves as the voice of the consumer and supports internal strategy definition and execution in the areas of product, promotion, people, and place aspects of Marketing to the consumer/ homeowner channels. A key part of the role is to implement and coordinate the delivery of highly effective online-based marketing programs in support of Phantom’s marketing and communications goals. Making every effort to remain up to date on key online trends, tools and resources, the Marketing Specialist B2C fully leverages internet and web-based platforms to successfully implement corporate marketing strategies and create successful brand awareness, customer engagement and lead generation opportunities. As an integral member of the Phantom team, the incumbent will champion the organization’s overall vision, mission statement, and corporate values.
**Our Corporate Values**:
At Phantom Screens we value all of our employees. We are committed to providing a safe, harmonious, and respectful work environment and all employees are required to help us achieve this by practicing our core values.
- To Speak the Truth
- To Pursue Excellence
- To Serve Each Other
- To Practice Stewardship

**Reporting Relationships**:
At this time, no positions report into the Marketing Specialist B2C.
**Position Responsibilities**:
(Included but not limited to the following)
- Create and deliver a broad range of communications pieces to promote Phantom Screens across internal and external audiences.
- Collaborate with marketing team members to identify appropriate marketing solutions for internal and external stakeholders using existing templates and marketing portfolio items.
- Provide day-to-day online and offline marketing support to internal teams and projects as assigned.
- Assist in the creative process and brainstorming for upcoming marketing campaigns.
- Assist in the development of the annual Strategic Marketing Plan for homeowners/ consumers by contributing ideas and recommending initiatives to meet Phantom's marketing goals.
- Maintain all corporate web properties, including any related URLs, and carry out or arrange for any edits and revisions on our corporate website as required.
- Contribute to the development of corporate social media strategic plan including page creation, campaigns, user tracking, and target audience engagement.
- Work with editorial partners to drive SEO in content creation and content programming
- Conduct social media audits to ensure best practices are being used
- Monitor key online marketing metrics to track success
- Design and execute digital media campaigns aligned with business goals
- Gather and analyze marketing performance data, provide monthly web analytics reports, and make recommendations to optimize online marketing programs with a focus on marketing effectiveness and continuous improvement.

**Digital & Analytics Responsibilities**:

- Implementing Event Tracking: Set up and monitor event tracking across client websites, using Google Tag Manager (GTM) and Google Analytics 4 to capture user interactions accurately.
- Report/Dashboard Customization: Tailor and maintain Looker Studio dashboards, adjusting them to reflect the organization's evolving objectives while maintaining data integrity.
- Reporting: Develop comprehensive monthly reports that dissect various performance metrics, including website traffic, user behavior, campaign efficiency, and conversion rates. Report from different perspectives to enhance collaboration with network partners.
- Data Analysis: Penetrate deep into site metrics and user demographics to extrapolate actionable insights. Provide expert recommendations based on thorough analysis to drive strategic decisions on the corporate site.
- Continual Learning: Stay abreast of the latest trends and tools in analytics and reporting, proactively exploring opportunities for continuous improvement in reporting capabilities and campaign building.
- Social Media Analytics: Display proficiency in social media analytics, strategic planning, and management of small-to-large scale campaigns across platforms like LinkedIn and Meta.
- COOP-Marketing: Oversee COOP distributor campaigns, emulating successful national s