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Media Manager
3 weeks ago
**#LI-PS1 #mid-senior**: **About the role**: We are hiring a Media Manager to be an integral part of Unilever Canada's Digital Hub You will be embedded as a critical team member into the day-to-day operations of Unilever Canada's Media and Digital Engagement team supporting some of Canada's most loved brands. Please note this position will be hired as a full time role through our partner agency OLIVER and will work "on site" with Unilever. Unilever Canada's Digital Hub is based at the heart of Unilever's marketing organization and delivers actionable insight, tools and services to engage, and is leading transformative data driven engagement strategies. This enables Unilever's business to better reach, acquire and engage people with exactly the right content, at the right time and place to build the valuable relationships their brands and consumers seek at scale. Do you have a proven track record in leveraging data and turning it into innovative media strategies? Are you results-focused and possess an entrepreneurial self-starter mindset? Do you have well-developed interpersonal skills that have ambitions of creating a best in class scalable solutions for Unilever Canada's brands? If so, this could be the right position for you As a key member of the Canadian Unilever Digital Team, this is a role that will report into the Media and Digital Engagement Manager. The role aims to drive the adoption and continued excellence of Data-Driven Marketing practices within Unilever and our partner agencies. This involves planning data-led campaigns, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless way. This role involves close work with the market teams plus other agencies. There is extensive cross-functional work with an extensive range of stakeholders. This role does not have any direct reports: rather, it requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers' capabilities in the changing environment. **What you will be doing**: - Media Lead & Business Partner_ - Deliver the corporate media strategic priorities and drive best in class executions across all media channels - this will include local and global media reports and deliverables - Provide landscape updates and share results to key leaders within the organization - Develop and drive media innovation with advertising partners - Be a strong advocate for first look beta testing - Manage relationships with key advertising partners. Forge new relationships to evaluate emerging media opportunities - Co-author measurement roadmaps with Consumer Market Insights - Lead education sessions to upskill the Marketing team - Execution Powerhouse_ - Working with the internal and agency teams to set-up and deploy the audience strategy - Accountability for your and agency partner's work to deliver media performance, rooted in data - Managing and tracking of accountable measures such as brand safety, viewability, fraud - Development of agency briefing templates, process, and ways of working, to support business goals - Stewardship and sharing of media performance with key UL stakeholders - Financial Operations Pro_ - Reviewing and monitoring the media financial reports (this will include PO creation, tracking, managing invoices billed and resolving any discrepancies) **Who you are**: - You're a friend & partner combined - you're thoughtful about your relationship with your agency partners and internal counterparts to drive the business - You can think big - building a business from scratch, crafting best-in-class media strategies, and managing a large portfolio - You can think small - data is your best friend and you're close to the numbers (this allows you to pivot your strategy and give love to the business where needed) - You're a pioneer - you know there's a lot of unknown in this space, and you're okay with that. You embrace the new and explore new spaces with excitement and bring others along - You're a teacher - knowledge is power so unleash it to the organization and agency teams to exponentially grow the business - You're a student - the idea of constantly learning new skills and immersing yourself in the media landscape gets you excited - You embrace the unknown - the answers aren't always there but you can work through white spaces without issue **What you need to be great in this role**: - 8+ years media planning and buying experience; performance marketing experience would be ideal - A self-starter with a keen attention to detail - Ability to operate both strategically and tactically in a high-energy, fast-paced environment - Optimistic, inquisitive, and analytical mindset - Experience working with reporting, analysis, visualization software and financial reporting - Technical Skills: Microsof
