Director, Marketing
3 days ago
Who is ProNavigator?
ProNavigator helps insurance organizations centralize, manage, and deliver on-demand information to sales, service, underwriting, and brokers/agents. In 2019, we pioneered the first knowledge management platform for insurance. Now, more than 10,000 insurance professionals use ProNavigator to get quick, accurate answers. We continue to push the boundaries of what’s possible by integrating large language models that are accurate and secure.
At ProNavigator, we’re tackling and solving unique challenges. Every day is an exciting new opportunity to collaborate with colleagues as we build a leading-edge platform and support our clients to do their best work. Our culture is built on the values of hard work, creativity, collaboration and high performance. We’re looking for new team members who will try new things, share their opinion, move fast, think creatively and have fun.
## What’s this role all about?
We are looking for a Director of Marketing with generalist experience to join our team. You will work closely with our go-to-market team members to drive our ambitious goals to grow in the US and Canadian insurance market.
In this role you will be responsible for:
- Supporting our sales team by building a pipeline of our ICP
- Delivering on regular events each year; including webinars, product launches or events
- Collaborating on thoughtful and engaging campaigns for existing customers to help expand or work on partnership opportunities
- Developing engaging content and a strategic editorial calendar that amplifies our brand, differentiates our product, and establishes ProNavigator as a thought leader in insurance knowledge management
- Managing and expanding content channels such as blogs, case studies, and webinars to increase web traffic and brand recognition, while monitoring engagement and optimizing deliverables based on feedback
- Creating and executing account-based marketing campaigns to generate qualified leads and drive business growth
- Tracking and evaluating marketing performance against goals to ensure effectiveness and adjust strategies as needed
- Working collaboratively across Marketing, other departments, and a very hands-on management team
## What do you need to be successful?
- 5+ years of experience leading marketing initiatives, we’re looking for someone with a blend of strategic vision and hands-on executing skills
- Strong background in creating and executing content strategies, account-based marketing, and campaign management, experience in selling to large enterprises is a plus
- Strong analytical skills with the capability to measure, interpret, and act on marketing metrics to continuously improve performance and drive results
- A talent for crafting compelling marketing messages and campaigns that differentiate our brand and resonate with industry professionals
- Excellent interpersonal skills to work effectively with cross-functional teams, internal stakeholders, and external partners
- Comfortable navigating a fast-paced, dynamic environment with shifting priorities and a willingness to adjust strategies as needed
- Deep understanding of customer needs and the ability to translate those insights into effective marketing content and strategies
- Highly organized with the ability to manage multiple projects simultaneously, ensuring timely delivery of high-quality marketing materials
If you need accommodations during the hiring process, let us know at any time and we’ll make sure you’re set up for success.
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