Store Manager

**Job Description**:
**Position Title: Sr. Store Manager Reports To: Regional Manager**:
**Job Overview**

The Senior Store Manager (SSM) is responsible for the overall performance of the individual store location that he/she manages, as well as the multiple businesses contained within (retail, rental, custom and tailoring). He/She must be a sales coach and leader, operational director, and facilitate the consistent performance of the appropriate benchmark selling behaviors and team selling within their store and within the greater market area in which they provide training support. To be successful in this role, the SSM needs to think innovatively, act strategically, and create a culture of a customer-obsessed team that creates a world-class experience each and every day. He/she will establish a clear and compelling direction and coach the store(s) team to run the store(s) efficiently, be customer-ready, set up per visual merchandising direction and up to brand standards every day. The SSM is expected to build a high-performing team(s) through trust, commitment, and a focus on results. The SSM’s role is to lead their store team(s), through change in order to implement and adapt to new programs. They will establish a clear and compelling direction and coach their own store management team to develop sound operational plans to execute flawlessly. In addition, the SSM will create a healthy culture through coaching, positive recognition and creating an environment where opinions matter. He/she must work well with and demonstrate respect for colleagues at all levels and consistently contribute to a positive work environment.

**Leadership**:

- Set clear expectations for leadership behavior and accountability for results; delegate execution and empower others to make decisions.
- Lead by example as an active coach, providing ongoing feedback and guidance.
- Effectively communicate priorities and business-driving information to ensure the store team is aligned and equipped to maximize opportunities.
- Lead change throughout the greater market by providing training support and follow up to all new initiatives and policies.
- Implement sales training for new hires, as well as host sales training for tenured employees where growth and learning opportunities exist.
- Be the champion and brand ambassador of change to ensure alignment between the stores and Region.
- Provide strategic oversight and guide the store team to identify, recommend and implement changes to improve productivity and reduce cost and waste.
- Build strong partners with the Regional Manager and multi-unit managers (FOM, ZVMM, Recruiter, Human Resources Business Partner), to utilize the support provided to lead your store in various areas.
- Present a thorough understanding and reporting of issues, performance results, opportunities, and challenges to the Regional Manager; provide recommendations and action plans for improvement.
- Support store team to give back to the community with outreach efforts.

**Business Acumen**
- Responsible for achieving goals and budgeted objectives through sales, profitability, and other financial measurements.
- Analyze key store metrics to ensure established goals are met and achieve desired performance results as measured on the Scorecard.
- Ensure that direct reports adhere to corporate policies and procedures.
- Evaluate schedules to ensure proper planning to execute initiatives, tasks and maintain proper sales coverage to deliver the customer service expectations.
- Champion the company initiatives in order to ensure employees are adopting and using the systems or programs to be customer-ready and operationally sound (i.e., sales training, store Apps, workforce management, task management, applicant tracking system, etc.).
- Develop a team which consistently demonstrates the benchmark selling and rental techniques. Continuously encourage and participate in team selling.
- Track and report on competitive activity and provide recommendations for store initiatives.
- Manage store budgets effectively (Payroll, Supplies, Paid-Outs, Travel & Expense).
- Stay informed on corporate communication, directives, initiatives and policies/procedures to serve as the first-line of support of the store and the region.
- Understand the demographics of the store to support local marketing events such as Bridal Shows, Trunk Shows, etc. and opportunities to drive traffic.

**Operations**:

- Develop, plan and implement a strategy to maximize achievement of sales with a focus on trends and preferences.
- Direct consultants in setting, meeting and maintaining personal volume and statistical sales goals. Monitor sales and provide feedback to selling personnel.
- Ensure Wardrobe Consultants and other team members strive to build long-term, quality relationships with customers.
- Ensure all store employees follow through, in a timely manner, on all customer commitments.
- Hold store team accountable to sustain customer-ready store(s)