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Social Media

3 weeks ago

North York, Canada Caviar Centre Inc. Full time

**Employment Type**: Part-Time

Are you a results-driven digital marketer with a passion for luxury branding? We are a premium caviar importer, distributor, and ecommerce retailer seeking an experienced **Social Media & PPC Manager** to take full ownership of our digital marketing efforts.

**Responsibilities**:

- Develop and execute a social media strategy to enhance brand awareness, engagement, and conversions.
- Manage and grow our presence on Instagram, LinkedIn, TikTok, and other relevant platforms.
- Plan, create, and schedule high-quality content (images, videos, and captions) tailored to our target audience.
- Manage and optimize PPC campaigns (Google Ads, Meta Ads, and others) to maximize ROI.
- Analyze campaign performance and provide actionable insights for continuous improvement.
- Utilize AI-powered tools for video creation, photography enhancement, and content optimization.
- Oversee Shopify website updates and minor development tasks to optimize user experience and conversions.
- Stay up to date with industry trends and emerging digital marketing strategies.

**Requirements**:
✔ **Minimum of 5 years of experience** in social media management and PPC advertising.
✔ **Tech-savvy** with a strong understanding of digital marketing tools and trends.
✔ **Experience with AI video creation and AI-powered photography tools** (an asset).
✔ **Proven experience with Shopify** development and management (an asset).
✔ **Native-level fluency in English** (French is an asset).
✔ Strong analytical skills with the ability to interpret data and optimize campaigns.
✔ Excellent content creation skills, including copywriting and basic design (Canva, Photoshop, or similar).
✔ Highly organized, self-motivated, and results-oriented.

**Job Type**: Part-time

Pay: $17.55-$24.27 per hour

Expected hours: 20 per week

Work Location: In person

Expected start date: 2025-03-24