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Paid Social Specialist
2 weeks ago
**INTRODUCTION**
The Paid Social Specialist - Audience & Optimization will focus on developing and executing paid social media advertising campaigns for LoKnow’s clients across a wide variety of platforms. This role specifically focuses on paid media, requiring deep expertise in campaign setup, optimization, and audience targeting within platforms such as Meta (Facebook/Instagram), LinkedIn, Reddit, Snapchat, TikTok, and Pinterest. Reporting to the Manager - Audience & Optimization, the Paid Social Specialist will support cross-functional teams with strategic input and technical execution, and contribute to LoKnow’s internal knowledge base.
**Company**
LoKnow, empowered by Know Company, is an advertising-tech and data company that helps brands deliver their message to the right audience, in the right place, at the right time. With offices across Canada, we help clients, both in Canada and internationally, experience the extraordinary benefits of digital advertising technology. Our Vision is for everyone to access, benefit from, and love the vast world of digital advertising.
**Diversity**
**Hybrid Work**
Know Company uses a hybrid model, where you are able to work from home, the office, or a combination of both. We actively encourage our team to be empowered and autonomous when choosing a work environment conducive to their own individual performance. All employees must be able to travel to a Know Company office as necessary at their own expense.
**POSITION OVERVIEW**
**RESPONSIBILITIES**
- Plans, builds, optimizes, and reports on paid social media advertising campaigns across Meta (Facebook/Instagram), LinkedIn, Reddit, Snapchat, TikTok, Pinterest, and other relevant platforms
- Collaborates with Client Success to support campaign strategy and ensure alignment with client goals
- Provides data-driven recommendations and strategic insights on audience targeting, creative testing, and bidding strategies
- Contributes to LoKnow’s best practices and training documentation related to paid social advertising
- Troubleshoots campaign delivery and platform-related issues, escalating to vendors or leadership as necessary
- Meets with social media vendors to stay up to date on new product offerings and creative best practices
- Participates in client meetings to represent the A&O department’s expertise
- Other duties as required
- 2-4 years of experience managing paid social advertising campaigns
- Proficiency in Meta Ads Manager and experience with additional platforms such as LinkedIn Ads, Reddit Ads, Snapchat Ads, TikTok Ads, and Pinterest Ads
- Understanding of social media bidding strategies, attribution models, and audience targeting techniques and the differences between each tool
- A degree, diploma, or certificate in marketing or digital advertising
- Strong written and verbal communication skills, coupled with critical thinking and independent research abilities.
- Demonstrates effective time management skills and a strong attention to detail.
- Experience with project management tools, Google Drive and Slack is an asset
**WHAT WE OFFER**
- Compensation ranging from $57,000 - $75,000
- Employee share ownership plan opportunities
- Access to the company profit sharing program
- Access to company matching RRSP after one year
- Unlimited Vacation (up to 4 weeks at a time)
- Work from Anywhere (up to 4 weeks at a time)
- Access to our excellent health and dental plan
- Flexible work environment
TO APPLY Please submit your resume and a cover letter addressed to Haley Truong. In your cover letter, tell us about why you want to work with us
**APPLICATION DEADLINE**:May 15, 2025
Pay: $57,000.00-$75,000.00 per year
**Benefits**:
- Casual dress
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Profit sharing
- RRSP match
- Work from home
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
Work Location: Remote
