Director, Growth Acquisition

**_Come Build a Better Financial Future for all Canadians_**

At Neo, we’re building a more rewarding financial experience for all Canadians.

Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone.

From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose.

Since being founded in 2019, Neo has built incredible traction and is one of the fastest growing fintechs in Canada.
- LinkedIn’s Top Startup in Canada for 2022 and 2023
- Top-ranked mobile apps and credit cards
- Canada’s top-rated credit card
- Team of 700+ people
- 1M+ customers in 3 years
- 11K+ retail partners

**High Performance at Neo**

We recruit, hire, and build our company culture around these attributes:
**Teamwork**: We trust, respect, encourage, and show up for each other — through good times and hard. We’re on this mission not just for ourselves, but also for the people we work with — and ultimately, for our customers.

**Ownership**: We all have a stake in Neo’s success — so we go out of our way to do what needs to get done. We hold ourselves accountable to deliver on our commitments — to our customers, to our partners, and to our team. When we fall short, we find a way to do better in the future.

**Professional Integrity**:We’re asking millions of Canadians to trust us with their hard-earned money — so we hold ourselves (and each other) to the highest standards of integrity.

**The Role**

As the Director, Growth Acquisition you will own and optimize the entire customer funnel, driving conversion rate improvements and aligning teams around a seamless customer journey. Reporting directly to the Chief Growth Officer, this role is critical to accelerating growth and maximizing customer lifetime value. This is an opportunity to have a direct impact on Neo’s growth trajectory while working in a highly visible, cross-functional role.

**What you'll be doing**:

- Driving conversion rate optimization across the customer funnel through detailed analysis, segmentation, and iterative experimentation strategies.
- Building and executing A/B testing and segmentation frameworks to uncover and act on opportunities for improving funnel performance.
- Analyzing data to identify bottlenecks and tailoring customer experiences for different segments to maximize conversion rates.
- Collaborating with cross-functional teams to address barriers in the customer journey and align strategies around key customer segments.
- Developing and enhancing the analytics and experimentation tech stack to enable faster, more sophisticated segmentation and testing.
- Improving user experiences across all customer touchpoints with a focus on driving conversions while preserving the brand’s premium image.
- Reporting on KPIs such as leads, conversion rates, and segmented performance, and providing leadership with actionable recommendations to drive growth.

**Who we are looking for**:

- Proven experience in conversion rate optimization (CRO), funnel management, and customer journey mapping, with a focus on subscription-based or high-value industries like SaaS or e-commerce.
- A strong analytical mindset with the ability to iterate and segment customer journeys, translating data into actionable strategies for improvement.
- Demonstrated expertise in optimizing user experiences across the funnel, leveraging data-driven insights to improve conversion rates while balancing long-term growth and short-term results.
- Autonomous and detail-oriented with a track record of owning complex funnels end-to-end and driving measurable results.
- Innovative thinker who thrives in fast-paced, ambiguous environments, consistently delivering impactful outcomes through experimentation and iteration.

**Working at Neo**:
Joining Neo means betting on yourself and discovering your full potential. As individuals and as a team, we continually challenge ourselves and each other to do our best work. We’re making change happen at a rapid pace — providing endless opportunities to sharpen your skills, expand your knowledge, and find new solutions to complex problems. That means rapid career progression and constant learning opportunities.

The people who thrive at Neo are resourceful, relentless, and want to win. We hold ourselves to high standards, because we’re on a mission that matters — to transform financial services for the better. If that’s what you’re looking for, read on.

We trust, respect, and show up for each other. That means truthful conversations, frequent feedback, and working with people who push you to be your best. We’re evolving quickly as an organization, we work together in person, and the pace of progress isn’t for everyone. That’s why we’re looking for change-makers who love a challenge — who would rather blaze a trail through uncertainty than travel a well-paved road.

Our team members earn meaningful equity in the company through stock options — so Neo’s growth bene