Manager, Marketing Analytics and Insights

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight’s.

Guided by our values - We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence - we are building on our 30-year foundation of taking care of each other and our customers’ sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada’s leading sleep partner.

We’re looking for someone to join our exceptional team as we continue to advance the future of sleep wellness.

Reporting to the Director of Brand Marketing, the **Marketing Insights & Analytics Manager**is a business leader who will influence the strategies for Canada’s favorite mattress retailer This role is dedicated to uncovering and articulating meaningful insights that will grow Canadians’ connection with the brand and product categories. In this role you will leverage both internal and external 3rd party data to influence business decision making, conduct market intelligence, and unlock growth across a set of Sleep Country’s most strategic priorities. You must have an infectious enthusiasm for the customer and of course sleep

**In this role you will**:
**Market research**:

- Develop a forward-thinking research plan for the organization that includes both short-term and long-term learning opportunities
- Lead the development, execution and evaluation of custom research projects and analysis of syndicated studies
- Ensure that research partners are meeting project objectives and bringing their best thinking forward
- Present results to key stakeholders with strong storytelling, connecting insights and learning across the business to guide decision making

**Business Analysis**:

- Develop and execute the analytics strategy that aligns to business goals
- Leverage data, analytics, and market analysis to gain a deep understanding of our business and industry, uncover short and long-term trends, unearth root causes of issues, and help drive critical business decision-making for multiple internal teams
- Conduct post-campaign analytics, ROI assessment, and KPI review to help the organization continuously improve from campaign to campaign
- Oversee test market analytics assessments and provide regular reporting to all impacted teams
- Track annual and quarterly KPIs and business metrics, identifying areas for improvement
- Proactively identify business issues and bring forward a fresh perspective to address opportunities
- Synthesize information (from multiple sources) into a simple and compelling story that will engage the audience
- Provide meaningful and actionable recommendations that ensures partners are making informed decisions that will drive the business forward, ensuring that insights and the voice of the consumer are incorporated into the decision-making process
- Build strong relationships and collaborate with internal business partners (Marketing, eCommerce, Merchandising, Sales, Finance etc.), research suppliers and agenciesEnsure data accuracy, timely delivery, and clear communication of insights

**Qualifications**:
**The Qualifications and Experience with like to see**:

- 3-5 years of consumer insights or analytics experience is required, from the client or supplier side (client-side experience is an asset)
- Must have experience leading custom research projects
- Must have experience with market research, both quantitative and qualitative research
- Must have strong storytelling and communication and interpersonal skills
- Strong analytical skills with the ability to logically reason through a complex problem step by step and identify pitfalls
- Project management skills with a propensity of being highly organized, detail-oriented, motivated and a team player
- Strong ability to quickly assess and respond to problems independently and/or cooperatively, provide recommendations or resolutions while considering all stakeholder needs
- Ability to deal with ambiguity and be a self-starter
- Advanced PowerPoint and Excel skills

**Additional information**

**Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?**:

- This is not a job but a CAREER with opportunities for growth and advancement
- Diverse and inclusive work environment
- We will invest in you and provide extensive training, mentoring and continuous development
- Access to training and development platforms
- Full medical, dental benefits and a Deferred Profit Sharing Program
- Annual Wellness Credit of up to $250.00 for any products/services that improve your health and well-being, i.e., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitne