Marketing Coordinator

**Position Summary**

Fitness World is looking for a creative, detail-oriented Marketing Coordinator to support the execution of brand campaigns across social media, influencer marketing, and internal activations. This role is ideal for someone who is passionate about storytelling, energized by fast-paced collaboration, and excited to bring brand campaigns to life across digital and in-club touchpoints.

You’ll be responsible for coordinating day-to-day social media publishing, assisting with influencer partnerships, supporting internal marketing initiatives, and helping maintain our brand’s voice across member-facing channels.

**Key Responsibilities**

Social Media Coordination
- Schedule and publish content across Instagram, TikTok, Facebook, and other platforms using Meta Business Suite or similar tools.
- Work with in-house graphic designer and club teams to source and prepare content (e.g. photos, videos, UGC).
- Monitor social media engagement (comments, DMs) and escalate as needed.

Influencer & Partner Support
- Assist in coordinating influencer collaborations, including outreach, approvals, and asset tracking.
- Maintain influencer calendars and help organize campaign deliverables.
- Track and report on content performance.

Campaign & Event Support
- Assist with execution of brand campaigns and promotions, ensuring messaging is reflected in social posts and internal communications.
- Support coordination of internal team & club events
- Help prepare toolkits and communication materials for in-club staff.
- Assist in planning and executing community events that reinforce the brand’s local presence and member-first experience.
- Support experiential marketing initiatives that connect members to the brand through immersive or in-club activations.

Brand Voice & Creative Consistency
- Support brand consistency across channels by helping develop and reinforce Fitness World’s tone, voice, and visual identity in content and campaign execution.
- Collaborate with internal teams and creative partners to ensure campaign messaging and assets align with brand guidelines and member expectations.

Reporting & Organization
- Maintain weekly social media performance dashboards.
- Track and organize influencer deliverables and partner contracts.
- Assist with budget tracking, purchase orders, and vendor coordination as needed.

**Qualifications**

Must-Have Skills & Experience
- 1-2 years of experience in marketing and social media
- Strong understanding of social media platforms, formats, and trends.
- Excellent written communication skills, with attention to tone and voice.
- Highly organized and able to manage multiple moving pieces.
- Familiarity with tools like Meta Suite, Canva, Monday.

Nice-to-Have Experience
- Experience working with influencers, ambassadors, or brand partnerships.
- Event planning or coordination skills (internal or member-facing).
- Light photo/video editing skills (e.g. CapCut, Canva, Lightroom).
- Passion for health, fitness, or lifestyle brands.
- Experience with and passion for healthy living and fitness an asset
- Valid Class 5 Driver’s License and willingness to travel locally to club locations

**Our Perks**:

- Competitive compensation
- Group benefits (dental, extended health & travel)
- Complimentary membership to all locations (16 & growing) for you and one other
- Discounted personal training, supplements and retail clothing
- Collaborative open office

**Our Values**:

- Passionate: We put our all into everything we do & empower each other to be our best selves every day.
- Inclusive: We welcome everyone to be part of our world & pride ourselves in being a community for all.
- Fun: We laugh, smile, & enthusiastically have a good time, all the time.
- Community: We work, sweat & give back together, creating connected communities inside & out