Performance Marketing Manager
2 weeks ago
StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform combines automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their marketing, packaging, promotion, or use stickers to celebrate a personal event. It’s a truly unique business that harnesses the enormous power of customization. We are a smart, creative, and passionate group proudly making custom products locally in Toronto for the global market.
**Responsibilities**:
- Own and execute the full funnel marketing strategy with a strong emphasis on lower-funnel performance channels such as search and social.
- Manage paid media directly on the ad platforms (e.g. Google Ads, Meta) with a deep understanding of SEM strategy, social media advertising, audience targeting, prospecting, retargeting, and data-driven optimization.
- Be accountable for delivering revenue through new customer acquisition.
- Lead budget allocation and media planning to maximize ROI across digital channels.
- Drive ad copy innovation, manage strategic keyword targeting, campaign segmentation, audience selection, landing page optimization and conduct advanced ad performance analytics.
- Proactively monitor performance and make ongoing optimizations as needed including budget reallocation.
- Create briefs for creative assets and participate in the creative strategy process along with the internal design and production team.
- Design, execute, and analyze structured growth experiments or A/B tests, iterating quickly to refine and scale tactics that profitably acquire customers.
- Work closely with the wider marketing team, development team, external consultants and vendors to improve marketing technology infrastructure.
- This is a multi-faceted role with a lot of responsibility, collaboration and leadership exposure. The role could evolve to include line management of 1-2 individuals in the future.
- Perform other marketing tasks and assignments as required.
**Requirements**:
- 5+ years of experience in digital marketing in a high-volume DTC e-commerce environment, could be a mix of agency and client-side.
- Managed at least $50k in monthly ad spend across Meta and Google ads.
- Strong knowledge of Google Ads and Meta Ads with recent and relevant experience planning and executing campaigns directly on these platforms.
- Knowledge of GA4 and other analytics tools and systems.
- Ability to extract actionable insights from complex data sets and drive business decisions; naturally numerate/quantitative.
- Strong project management skills with the ability to juggle multiple competing priorities.
- A results-driven, action-oriented mindset with excellent problem-solving skills.
- Experience working cross-functionally in fast-paced, collaborative environments.
- Exceptional oral and written communication skills
- Curiosity about stickers, printing, and how small businesses and personal users can leverage these products would be an asset
- Resides in GTA and will come into Toronto office 2x each week
- Authorized to live and work in Canada.
**Why join?**
- A fun and passionate team
- Amazing local business with cool products and customers
- Flexibility to work remotely 3 days per week
- Competitive compensation
- Health and dental insurance
- Discounts on industry-leading products and services
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