Performance Marketing Manager

4 weeks ago

Toronto, Canada Futuretek Full time

Performance Marketing Manager

We’re looking for a Performance Marketing Manager with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands‑on optimizer who thrives on testing, data‑driven scaling, and creative collaboration. Someone with Mobile User Acquisition experience.

Key Responsibilities

- Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.

- Manage and scale 7‑figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.

- Leverage AppsFlyer for event mapping, attribution, and cohort analysis.

- Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.

- Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.

- Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.

- Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.

- Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.

- Integrate and align brand awareness and performance campaigns to maximize cross‑channel efficiency.

- Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

Requirements

- 3‑4+ years of hands‑on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.

- Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.

- Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.

- Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.

- Experience collaborating closely with creative and motion teams on ad concepts and iterations.

- Strong analytical mindset — ability to translate complex data into clear strategic actions.

- Excellent understanding of A/B testing, ROAS optimization, FTD‑focused funnels,

Nice to Have

- Experience in iGaming is preferred.

- Familiarity with server‑to‑server (S2S) setups and campaign event tracking.

- Hands‑on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.

- Strong creative sense combined with performance‑first mindset.

What We Offer

- A high‑impact role in a fast‑scaling global company.

- Competitive compensation and performance‑based bonus structure.

- Direct collaboration with senior leadership and creative teams.

- Access to premium ad tech — AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.

- A creative, analytical, and growth‑oriented work culture.

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