Content Marketing Specialist

**Who we are**:
Larco Hospitality has become one of Canada's leading full-service, hotel management companies with a portfolio featuring some of the most well-recognized and best-loved brands in the hospitality industry including Marriott Hotels & Resorts, Fairmont Hotels, JW Marriott Hotels & Resorts and more.

But we are more than our brands. We are a service-driven culture that believes in creating loyalty with both our guests and associates. Our core values guide us in everything we do: inclusivity, empathy, responsiveness, integrity, and teamwork. Larco Hospitality believes in providing exceptional work experiences for our employees and we don’t just value your talent; we value you as a whole person.

At Larco Hospitality, we inspire you to bring your very best every day.

**What we'll offer you**:
At Larco Hospitality, we provide a fun, safe and supportive work environment in a culture that values diversity and inclusion.
- Competitive compensation and a comprehensive, flexible benefits plan which includes health insurance, dental insurance, vision care, employee assistance program and more.
- Discounted hotel stays for you, your friends & family at Marriott and Hilton properties worldwide.
- Possibility for a hybrid work arrangement to enable you to live fully and balance home and work.
- A supportive, diverse, and inclusive environment for all that prioritizes understanding and integrating employees' unique perspectives and voices and that's committed to their mental and physical wellbeing.
- World-class service training program and job-specific training opportunities to empower life-long learning and to encourage employees to find the careers that are right for them.
- Organized committees and social activities throughout the year including appreciation weeks, annual holiday parties, team outings and more.
- Opportunity to make a lasting, positive impact through our brands' community programs: Marriott's Serve 360 and Hilton's Travel with Purpose.

**What you'll do**:
Reporting to the National Director of Marketing, the **Content Marketing Specialist **will assist in promoting and building the reputation of Larco's three Richmond hotels, **Hilton Vancouver Airport**, **Vancouver Airport Marriott** and **Sheraton Vancouver Airport**, and their respective restaurants, through the creation and delivery of compelling digital messages across multiple platforms.

**As the Content Marketing Specialist, you will**:

- Independently capture, shoot, edit and publish high quality content for social media, digital and offline advertising that attracts, nurtures, and engages current and future guests.
- Manage all social media platforms (currently Facebook, Twitter, Instagram, LinkedIn) with the support of the National Director of Marketing, ensuring content is relevant and engaging while aligning with overall business goals.
- Actively monitor all channels and engage with followers in a timely manner.
- Identify, curate, and repurpose relevant content from our guests, hotel brands, local attractions, partners, etc. to address our target audience's needs.
- Attend and cover special events and promotions in our hotels and restaurants.
- Identify and build relationships with key external partners we can work with to broaden our reach including influencers, local attractions, and industry/community associations.
- Vet potential partnerships with influencers and make recommendations.
- Assist with professional brand photoshoots as needed.
- Analyze and report on engagement data to measure the success of our content marketing efforts.
- Keep track of industry, news, and social trends to identify opportunities for awareness & engagement.
- Assist with various PR-related storytelling content needs as required.

**What you offer us**:
The Content Marketing Specialist is a confident and outgoing storyteller with a fantastic eye and natural marketing ability who lives and breathes social.
- Post-secondary degree or diploma in digital media, communications, journalism, marketing, public relations, or related field.
- 1-2 years of hands-on content marketing experience.
- Strong writing and communication skills with an eye for accuracy and detail.
- Experience shooting high quality videos and photos with a smartphone as well as DSLR camera.
- Proficiency in Canva.
- Experience with photo and editing software such as Adobe Creative Suite, Final Cut Pro, etc.
- Flexibility for night and weekend work when necessary (on-site special events, etc.).
- Must be organized and thrive managing multiple projects at once.
- Openness to constructive feedback and coaching.
- Ability to use independent judgment and to be self-directed.
- Great sense of accountability with strong execution skills.
- Flexibility and a positive attitude are a must.

**Benefits**:

- Company events
- Dental care
- Discounted or free food
- Employee assistance program
- Extended health care
- Flextime
- Vision care

Schedule:

- 8 hour shift
- Monday to Frida