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Area Sales Leader

3 weeks ago

Kitchener, Canada Wonderbrands Full time

Job Posting:
Ready For a Tasty New Challenge?

Overview

**Summary**

The **Area Sales Leader (Kitchener, Ontario)** is focused on driving executional excellence, sales growth, and compliance within the region. The ASL will use their exceptional sales and relationship building skills to deliver a best-in-class in-store experience to their customers. The role will also manage all aspects of communication, training, route sales, onboarding and executing the independent distributor (franchise owner) agreement obligations.

**What Wonderbrands Offers**
- Wonderbrands believes in Home Grown Talent and accelerated career growth
- Competitive Compensation, Health, and Dental Benefits
- Pension plan with matching contribution
- Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.

**Responsibilities**

**Lead all Field Sales Fundamentals within Region**:

- Builds and maintains strong relationships with Store and/or Bakery Managers in territory
- Ensures all stores are executed the Wonderbrands Way: planogram compliance, visible pricing, optimized use of shelf and secondary displays
- Manages the sell-in of POS materials to stores, ensures these are communicated and delivered to IDs in a timely manner that lines up with innovation launches or holiday schedules
- Collaboratively works with Sales, Marketing, and ASL peers to drive executional priorities
- Educates stores and independent distributors on our products features and benefits, and how these fit with the different customers

**Achieve Sales Targets and KPIs**:

- Achieves sales revenue, stale (returns), and store visit objectives within area
- Consistently monitors store performance and quickly reacts to opportunities within area
- Gathers and reports on field insights using an iPad at all stores
- Supports Independent Distributors in business development & with promotion plans
- Conducts business reviews with all independent distributors within their territory

**Foster a High-Performing Environment with Independent Distributors in your Area**:

- Works with IDs to optimize route - route planning (Analyze territory, grouping stores and scheduling visits), Loading/unloading, preparation for future deliveries
- Monitors and ensure ID Agreement compliance - develop and grow territory, support Wonderbrands Marketing programs, maintain proper service and delivery to all outlets, maintaining adequate fresh supply, rotating product and managing stales
- Strengthens SOPs for servicing their accounts - managing returns, assessing inventory levels, printing invoices, receiving, merchandising, reviewing order for next delivery
- Participates in selection of new IDs

**Requirements**:

- Bachelor’s degree in Business, Finance or related field required
- Minimum of 3 years’ experience field sales team (food industry an asset)
- Ability to effectively work from home and in the field
- Experience managing a franchise operation unit
- Multi-tasking and priority management are key components to be successful in the role
- Exceptionally strong communicator and team builder
- Proven experience in people leadership and development
- Demonstrated ability to work in a fast paced & multi task environment
- Executive level presentation skills
- Possess strong planning and time management skills
- Experience building customer relationships.
- Strong computer skills (intermediate to advanced Microsoft Office)
- A passion for the Consumer Packaged Goods industry an asset
- Must have reliable transportation and a valid driver's license

**What is the recipe for a great career at Wonderbrands**

Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 13 Bakery Manufacturing facilities across Canada.

Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.

**Disclaimer**: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

LI-CV1**#LI-ONSITE