Product Owner, Customer Engagement

**Company Description**

Who we are:
At RCL - Reitmans (Canada) Limited, we live and breathe fashion and customer experience every day. We believe that fashion is about more than just style — it's about empowering our customers with the confidence to shine when it matters most.

Whether through bold ideas at the design table or seamless experiences in our stores and digital channels, our goal is to create unforgettable moments. With a strong portfolio of brands and a passionate, creative team, we constantly reimagine what’s possible in fashion retail.

**About the Customer Engagement & Loyalty Team**

At RCL, the Customer Engagement & Loyalty team builds stronger, lasting relationships with our customers across three beloved brands - Reitmans, RW&CO, and PENN.

Our mission is to connect brand creativity with data-driven precision, delivering seamless, personalized, omnichannel fashion experiences that make every customer feel recognized and valued. The result: stronger loyalty, increased CLTV, and inspired brand advocacy.

**The Opportunity**

As Product Owner, Customer Engagement, reporting to the Product Manager, Customer Engagement, you will lead the planning, prioritization, and execution of customer journey enhancements within a specific product area.

You’ll serve as the bridge between business teams (Digital, Customer Engagement, Marketing) and technical teams (IT, external vendors), ensuring features are delivered on time, meet business needs, and create meaningful customer experiences across loyalty and engagement platforms.

**What You’ll Do**

- **Plan & Prioritize**: Manage backlogs, user stories, and delivery of enhancements in areas like acquisition, engagement, retention, and personalization.
- **Execute & Deliver**: Ensure features meet business needs, track performance post-launch, and document processes.
- **Collaborate & Align**: Facilitate agile ceremonies, act as the bridge between business and technical teams, and coordinate with other product owners.
- **Innovate & Improve**: Lead test-and-learn initiatives, identify opportunities for personalization, and stay ahead of technology trends.

**Qualifications**
**What You Bring**

- University degree in related field of study
- 6+ years’ experience in product ownership or customer journey management.Experience in retail or e-commerce are assets.
- Hands-on with marketing automation tools (e.g., Salesforce Marketing Cloud, Braze, Klaviyo).
- Skilled in agile practices: backlog management, sprint ceremonies, and QA/testing.
- Bilingualism with strong collaboration and communication skills to bridge business and technical teams.
- Detail-oriented with analytical ability (GA4, SQL) and knowledge of CASL compliance.

**Additional Information**

What Sets Us Apart:

- Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- Well-being first: Access a comprehensive benefits program designed to take care of you.
- Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
- Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
- Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
- Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
- Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract._

If this inspires you let’s talk. Send us your resume today

By the way, did you know that RCL - Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL #ReadytoRCL

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