Digital Marketing Specialist

7 days ago

Woodbridge, Canada Gorilla Nation USA Full time

Digital Marketing Specialist

**Gorilla Nation USA**

**We are Gorilla Nation, a bold and disruptive company with a commitment to the hemp-derived cannabinoids industry It is Gorilla’s mission to help improve the quality of life for millions of people and continue to research the potential hemp-derived cannabinoids can have to renew people’s health and wellness.**

**Position summary**:
Our Digital Marketing Specialist is a key member of the Gorillia Nation USA Family You’ll be responsible for the continued growth of our brand on both digital and ecommerce platforms. You’ll be creating content, developing/implementing strategic multi-channel programs to increase traffic, gain market share, and build brand awareness.

**Responsibilities**:

- Publish digital marketing content online
- Measure digital traffic
- Monitor social media and Google Analytics
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Manage Shopify ecommerce website
- Manage Social Media platforms
- Develop, execute, and monitor SEO strategy
- Develop influencer and brand ambassador programs
- Analyze the target market, current market conditions, and successful competitor information to assist in formulating strategies to expand brand recognition and achieve overall success in the promotion of existing and future offerings
- Create communication materials including newsletters, marketing brochures, feature publications, blogs, etc.

**Requirements**:

- 3+ years of digital marketing experience
- 3+ years managing Shopify ecommerce websites
- 3+ years of social media marketing experience
- 3+ years of SEO/SEM experience
- 3+ years working with Google Analytics and Google Ads
- 3+ years working with Facebook Ads Manager

**Success Criteria For Digital Marketing Specialist**:

- You’re an excellent copywriter and have experience writing blogs and website content
- You have excellent organizational and time management skills
- You have completed a recognized post-secondary program in marketing
- You’re a team player, willing to do what it takes to get the job done
- You are an A+ collaborator
- You are a highly detail-oriented individual
- You are passionate about what you do

**Salary**: From $60,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- WOODBRIDGE, ON: reliably commute or plan to relocate before starting work (preferred)

Work Location: One location

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