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Associate Iii Product Manager
2 weeks ago
McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.
The Power of People is one of our five pillars. It has been the foundation for McCormick's success for decades. There is something inspiring about working at McCormick. We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values. Without our employees, our success is not possible. Our commitment to our customers, our consumers and our employees is unsurpassed.
**RESPONSIBILITIES**:
Support execution of shopper marketing & retailer search campaigns across North America that deliver profitable growth for McCormick and the customer with specific focus on lower-funnel conversion
Help deliver insights-led retail media inputs as part of full funnel planning process in partnership with McCormick’s media agency
Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice
Provide inputs for planning shopper marketing & retailer search budget
Analyze campaign level data and provide insights and recommendations for go forward strategy using both POS data and shopper card data.
Contribute to end of campaign (EOC) presentations by providing data, insights, and context associated with retail media plans
Identify opportunities to simplify shopper marketing and/or retailer search process
Leverage expertise from category management, consumer insights, and retail teams to develop data driven shopper plans
Utilize post execution analytics to provide data-led recommendations on future optimizations
Elevate the role of data and analytics in driving shopper execution and post campaign evaluation
Provide granular account-specific data for input into marketing mix
**REQUIRED QUALIFICATIONS**:
BA in Marketing, Economics, Business, or related field
3-5 years of relevant experience with shopper marketing, preferably at an agency or in a CPG related field
Basic understanding of digital media, CPG industry, and competitive landscape
Experience leading projects including proven ability to manage multiple projects effectively and diplomatically
Strong intellectual curiosity and ability to navigate complex / new situations
Ability to work cooperatively with internal and external partners - including outside media agencies, creative, delivery teams, business team, and field sales team
Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)
**PREFERRED QUALIFICATIONS**:
Master’s degree in quantitative field or MBA
Working knowledge of IRI / Nielsen preferred
Working knowledge of Retail Media platforms like Instacart Ads, Walmart Ads, AdAdaptive, Aki preferred
CPG or Agency background preferred
Advanced experience leading multiple projects effectively and diplomatically.
Ability to translate quantitative data into actionable insights through storytelling.
LI-NP2
Throughout the selection process, accommodations for applicants with disabilities are available upon request. Please notify H.R. if required.