SEO Strategist

**Move Your Career Forward with DAC as a SEO Strategist**

**Who We Are**

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

**Position Summary**

When it comes to search engine optimization, from on page copy to schema you know every word counts—but it all starts with a well-rounded strategy backed by industry expertise. That’s where you come in. As our SEO Strategist, you’ll be our resident expert on all things organic search.

**What You’ll Do**
- Planning and Management of Client Campaigns_
- Provide strategic thought leadership, in partnership with SEO Directors
- Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
- Thematic research to generate relevant content themes for new and existing programs.
- Carry out full SEO audits as required with recommendations for programs including:

- URL structure
- Crawling issues for both search engines and AI Chatbots
- Canonicalization issues
- Contextual links
- HTML & XML sitemaps
- Robots.txt
- Title, Header, Image, Keyword and Description Tags
- Social SEO recommendations
- Enhance on-page optimization of pages based on thematic research and program goals, and work hand-in-glove with content strategy and UX..
- Make sure campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary.
- Assist with creation of new reporting, templates, processes, etc. as required.

Report on project status to Account Manager and client team.
- Support account team on client calls with technical campaign information.
- Optimization_
- Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
- Suggest content improvements with a view to improving organic traction.
- Be able to identify and provide recommendations on how to improve visibility in LLMs.
- Analysis_
- Monitor key metrics to assess opportunities and issues for both search engines and LLMs as well as regularly present findings to clients.
- Industry Knowledge_
- Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.
- Share knowledge of SEO practices into the business to assist in the development and recommendations of new SEO strategies.
- Demonstrate knowledge of SEO tools and new advancements in the space.
- New Business Development_
- Assist in new business development as needed, including client research, planning, creation of presentation materials, and meeting attendance and presentation.

**What You Bring**
- A leader in SEO who has a minimum of 7+ years of online marketing experience and an in-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, and web standards.
- A multi-tasker with demonstrated knowledge of key SEO tools such as Google Analytics, Google Webmaster, Bright Edge, MOZ/STAT, and Advanced Web Ranking.
- A team player with the ability to collaborate with other departments, manage multiple projects at a time, and turn metrics into measurable results.
- A polished communicator who can shine in a pitch and also hold their own in deeply technical discussions.
- Someone that understands process and numbers, and knows how important both are to the success of an agency and its clients.

**What You’ll Get**
- ** Professional Growth**: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
- ** Collaborative Culture**: Be part of a global organization that values curiosity, transparency, and innovation.
- ** Competitive Benefits**:

- Competitive salary and comprehensive health benefits.
- Generous PTO, wellness initiatives and parental leave.
- Retirement saving plans.
- Opportunities for continued learning and professional development.
- A supportive, collaborative, and casual work environment.

**How We Work**

This role requires three in-office days per week. Fully remote work is not available for this position.

LI-Hybrid