Content Manager

**Company Description**

**Why work for ACEL Power?**
- Deeply committed to sustainability
- Innovator and Disruptor in the Marine Industry
- Start -Up environment.
- Plenty of scope to develop and take ownership within your role.
- Competitive annual salary commensurate with experience.

**About the role**

We're searching for a creative and strategic content mastermind to join our growing marketing team. As a content champion, you'll be the go-to person for compelling content across all formats, from website copy and marketing brochures to press releases to technical manuals and data sheets. You'll play a key role in driving brand awareness, lead generation, and overall marketing success through the power of words.

**Must-have Qualities**:
**- Proficient in copy & technical writing; only technical writing is not sufficient.**

**- Technical writing**:
**Responsibilities**:

- **Content Strategy & Development**
- Develop and manage a comprehensive content calendar, ensuring a consistent flow of high-quality content across various channels.
- Conduct keyword research and SEO optimization to improve website traffic and organic search ranking.
- Collaborate with marketing and sales teams to understand content needs and align content strategy with overall marketing objectives and brand voice.
- **Content Creation**
- Craft engaging website content (blogs, articles, product descriptions) that informs, educates, and resonates with target audiences.
- Develop compelling marketing materials like brochures, case studies, and white papers to showcase ACEL Power's expertise and solutions.
- Create clear and concise technical documentation, including instructional manuals and user guides, to ensure a smooth user experience
- Write persuasive award submissions that highlight ACEL achievements
- Build a complete PR calendar and develop press releases.
- Use AI to develop training videos etc.
- **Content Measurement & Analysis**
- Track and analyze content performance metrics (website traffic, engagement, leads generated) to measure content effectiveness.
- Generate reports that provide insights into content performance and identify areas for improvement.
- Stay up-to-date on content marketing trends and best practices to continuously refine your content strategy.
- Other duties as required

**Qualifications**:

- Minimum 5 years of experience in content marketing or a related field.
- Prior experience in the marine industry, or technical background or passion for boating is a strong asset
- Proven track record of creating compelling and engaging content across various formats.
- Strong understanding of SEO best practices and content optimization techniques.
- Excellent writing and editing skills with a keen eye for detail.
- Experience with content management systems (CMS) a plus.
- Familiarity with Hubspot and SEM Rush a plus.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent organizational and time management skills.
- Strong communication and interpersonal skills.
- Knowledge of AI tools is a plus

**Benefits**:

- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and dynamic environment.
- Be part of a team dedicated to innovation and creativity.
- Make a positive impact by crafting content that drives results.

**To Apply**:
**Job Types**: Full-time, Permanent

Pay: $60,000.00-$70,000.00 per year

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Content Marketing: 5 years (required)

Work Location: In person

Application deadline: 2024-12-06