E-commerce Manager

General Manager
- BoomerangFX Learn

**Why BoomerangFX?**

BoomerangFX is more than just a SaaS tech company - we are North America’s fastest growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical healthcare industry in segments such as dermatology, medspa, plastic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising and lead generation in a single user-friendly solution - this unique feature-rich practice management solution is supported by Artificial Intelligence and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia and the UK with industry leading technology that is helping to modernize the inside of private health care practices. We are a company that thrives on innovation and out-of-the-box thinking. We have a passion for inspiring the next female entrepreneurs who are fuelling the fastest growing sector in private-pay healthcare. When you join BFX, you will be collaborating with a diversified and talent group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork, continuous learning and celebrate a variety of social activities including weekly social hours, company paid lunches, live entertainment, offsites, motivational podcast speakers inhouse and ongoing training and development events.

**Your Role in a Nutshell**

BFX has recently launched its e-learning platform, BoomerangFX Learn, that offers webinars and training videos on how to launch, build and manage a successful med spa. Its built upon the foundation and teachings of Dr. Mulholland, one of the top leading plastic surgeons in North America. As the General Manager of BoomerangFX Learn, you will oversee the entire process of our e-learning educational platform. You will drive the growth of the e-commerce business by enhancing customer experience, managing customer order fulfillment, technology, and infrastructural plans. You will also be responsible for generating data-driven commercial insights and managing relationships with partners for the business. Our General Manager works in a fast-paced, digitally centric environment where he/she oversees the end-to-end commercialisation and operationalisation of the E-Commerce business. You are energetic, collaborative, and results-oriented team leader. You are technology-savvy with strong business acumen and able to effectively manage multiple projects.

**Scope of Duties**
- Develop and implement roadmap for online learning functionality and features.
- Conduct market research, obtain feedback from clients and users, analyze, and consolidate findings
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Develop and implement ecommerce strategy to improve website performance
- Work with developers to improve website speed
- Drive e-commerce sales performance, promote business development initiatives by staying up to date with industry trends and events to promote BoomerangFX Learn
- Communicate effectively with CEO and key stakeholders on project strategy, features, scope, and progress.
- Encourage service innovation by generating ideas and strategies based upon data driven insights and recommendations.
- Analyse new market trends, business opportunities and market segments in global and local landscape.
- Analyse past performance of collections, categories, and campaigns to improve marketing effectiveness and ROI.
- Analyse service quality and customer satisfaction.
- Assess potential partnership prospects.
- Define and revise order fulfilment policies and procedures
- Develop a service recovery framework.
- Monitor and review data mining and analytics tools.
- Manage sales, promotions, marketing and social media campaigns, and programmes over digital platforms

**What You Offer**
- Minimum 3 to 5 years’ experience in a similar role.
- Bachelors’ degree from a recognized institution
- Must have experience with WooCommerce.
- Experience with E-learning platforms is a bonus.
- Excellent understanding of UX, web design, customer flow and web analysis.
- Confidence in traffic analysis, reporting tools and optimisation.
- Knowledge of Attr