Regional Marketing Specialist

**Description**

**Competitive Benefits. Meaningful Extras. Unmatched Value.**
- A place where you can take your career in the direction you want to grow and go
- Save on gas at stations across Canada, including Chevron, Fas Gas, Ultramar, and Pioneer
- Save on M&M Food Market products

**The Opportunity**:
The Regional Marketing Specialist is responsible for enhancing brand visibility and driving community engagement at the regional level. Reporting to the Senior Brand Manager, the Regional Marketing Specialist will work closely with Franchise Partners, Store Operations, and the Design Team to deliver impactful marketing campaigns that align with national strategies while addressing local opportunities.

**Responsibilities**:

- Responsible for overseeing, monitoring and assessing local marketing opportunities and activities.
- Working with Area Managers and Franchise Partners to identify new opportunities within their regions, to increase local brand awareness and drive traffic.
- Supporting Franchise Partners and Store Operations for the successful creation and execution of individual marketing plans.
- Working closely with all areas of the Brand and Digital Marketing teams to ensure seasonal creative and messaging is optimized at the local level.
- Building relationships with agencies and local media channels to support marketing initiatives.
- Working with Area Managers and Franchise Partners to improve efficiency and effectiveness of local marketing materials, including analysis regarding ROI on local marketing spending.
- Working with internal design team to manage all local marketing requests and ensure creative is aligned with brand standards.
- Building tools to support training and education of local media and marketing opportunities.
- Supporting the development of a repository for local creative assets.
- Acting as a Franchise-Level Marketing Subject Matter Expert by staying informed of, and sharing, best practices.

**Requirements**:

- Bachelor’s degree in marketing, Communications, Business, or a related field.
- Well versed in traditional and digital marketing and media.
- Experience executing marketing programs and tactics.
- Excellent written and verbal communication skills.
- Strong relationship building and relationship management skills.
- Strong project management skills with attention to detail.
- Possesses positive, can-do attitude and demonstrates initiative.
- Experience in local store marketing, retail, food industry and a franchise organization would all be considered a strong asset.
- Basic graphic design and/or desktop publishing skills is considered an asset.

**Humble. Hungry. Smart.**Does this sound like you?**

Do others describe you as being a down-to-earth achiever? Someone who thinks outside the box and always strives to do more than what is required. Someone who sees the bigger picture? You sound brilliant to work with

**We Want You To Shine**:
We are committed to providing equal opportunities to all applicants. If you require accommodation due to a disability, you will have an opportunity to notify us when scheduling your interview.

**Belonging Matters. Because You Do**:
Our ability to work as one team across Canada, the United States and the Caribbean is foundational to our success. We show up as our authentic selves each day and create space for one another’s unique contributions.

Our Employee Resource Groups (ERGs) and Affinity Networks help us activate enterprise-wide strategies that power a proactive culture of diversity, equity, inclusions, and ultimately - belonging.

We respect the diverse cultures, traditions and perspectives of Indigenous Peoples and seek to achieve equitable partnerships and opportunities with Indigenous communities.

**The Fine Print**: