Marketing Automation Manager

We are looking for an experienced, creative, and skilled Marketing Automation Manager with a passion for digital marketing to join our dynamic team
If the following items match your skills, please read further for the full job description, we'd love to hear from you
- You love building lead generation funnels that drive a ROI for clients
- You're a whiz with all things HubSpot, MailChimp, Campaign Monitor and SalesForce (nice to have)
- You are skilled at building out Chatbots and staying up to date with AI trends and capabilities
- You excel at identifying growth marketing opportunities in CRM data to create sustainable and successful automations

Candybox Marketing is an award-winning full-service digital marketing agency with studios in Oakville, Ontario and Halifax, Nova Scotia. We have been recognized as one of Canada’s Fastest Growing Companies 3 years in a row and have been listed on the Great Places to Work list for 2023 and 2024. We are a team of innovative marketers looking to make the web sweet
**Start Date**: March/April 2025
Key Actions of the Role
- Work with clients in a variety of different industries to establish a schedule for inbound and outbound marketing automation services
- Conduct client kick-off call and follow department questionnaire resulting in successful client onboarding
- Setup Marketing Automation and sales automation systems for client accounts [includes, but not limited to: dashboard reporting, custom data property form fields, clean-up, tracking and deployment of sales enablement and marketing programs and activities that align with our business goals and objectives for both inbound and outbound marketing automation strategies]
- Plan the CRM blueprint, the customer/prospect journey and a communication cadence
- Present the blueprint to the client for revisions and approvals
- Implement and execute the CRM blueprint
- Create lists as requested using marketing segmentation, creating buyer personas, buyer journeys, lead scoring, etc.
- Create templates and activate Marketing Automation modules to ensure the sales and marketing tools are fully utilized to optimize results for the client
- Ensure confidentiality protocols are followed when working with sensitive data for clients
- Analyse and report on analytical findings
- Track and analyze leads and revenue on marketing channels
- Perform optimizations to automation workflows and communication sequences to drive digital transformation, business growth and utilization of Marketing Automation
- Maintain up to date knowledge of department processes and procedures to ensure adherence and compliance (CASL, PIPEDA, etc)
- Where necessary, conduct ads analysis with the Campaigns Team
- Keep up to date with industry trends and best practices in marketing automation CRM functionality
- Manage and provide monthly reports to clients
- Maintain up-to-date Toggl and Monday Boards as per department process requirements
- Acts with Integrity
- Self-Managed
- Accountable
- Problem Solver
- Do what you say you will do
- Consistently demonstrates positive behaviour
- Takes Initiative
- Strong Work Ethic
- Punctual
- Creative
- Resourceful
- Detail Oriented
- Results Oriented
- Engages positively with others
- Builds Relationships
- Effective Listener
- Effective Communicator
(sensory, written and oral)
- Achievement Driven
- Analyze and Predict
- Work well under pressure
- Positively acts on Feedback

**Qualifications**:

- 2+ years marketing experience
- Relevant platform certification
- Management skills
- Understanding of inbound marketing, outbound marketing, landing pages and conversion tracking
- Experience in design and image creation
- Easily learn new software (reporting, tracking etc)
- Proficient in an Apple and Google Drive environment

What we offer
- Competitive salary
- Health benefits (dental, eye care, physio, medical, massage, and more)
- Annual bonuses based on performance and company success
- Group RRSP Participation

**Start Date**: March/April 2025

**Job Types**: Full-time, Permanent, Hybrid Work Structure [Requires In-Studio & Remote]