Field Sales Representative

2 weeks ago

Edmonton, Canada OrganiGram Inc Full time

Reporting to the Regional Sales Manager, the Field Sales Representative is responsible for maximizing volume and share and to enhance the company's position for future growth through sales to retail stores in the province. Critical to the success of the role is implementing tools and programs as discussed with the Regional Manager and Alberta retail team.

**Key Responsibilities**:

- Develop strong, long-term relationships with Cannabis retail teams - budtenders, store managers and inventory managers;
- Create a strategic routing based on assigned stores in a sales territory that aligns with objectives, market priorities and volume opportunities;
- Achieve sales, distribution and market share objectives;
- Build and deliver presentations and use effective selling techniques to introduce products, features and benefits and educate store staff;
- Utilize CRM software to keep accurate records for contact management and use best practices for route planning, call frequency and tracking performance against objective;
- Negotiate and activate merchandising programs for retail partners;
- Work collaboratively with the AB retail team to create a strategy to maximize reach, store impact and prioritize high volume and potential accounts;
- Keep accurate records on the account, the decision makers and key relationships;
- Train and educate the retailer staff personnel;
- Make field calls and tracking activities in each account;
- Prepare and submit weekly reporting to management summarizing results against objectives;
- Gather, analyze and validate data;
- Track and report on inventory (own and competitive);
- Monitor and track performance to objectives;
- Analyze sales activities, market conditions and competitive pricing;
- Make decisions and formulate sales strategies to improve company position;
- Manage promotional expenses for the territory;
- Work with the Regional Sales Manager to ensure best practices are utilized and all engagement activities are within company and provincial guidelines.

**Qualifications**:

- A minimum of 2-3 years of retail/sales experience, cannabis retail experience preferred;
- Strong customer service and interpersonal communication skills;
- Knowledge of cannabis market and trends would be considered an asset;
- Ability to work independently and collaboratively;
- Skilled at assessing client needs and delivering solutions;
- Ability to travel throughout assigned territory;
- Valid drivers license required.

Organigram is an equal opportunity employer.

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