Manager, Digital Marketing

Job Description Summary The Manager, Digital Marketing for Canada will establish and grow BD brand equity and improve the customer experience by leveraging the digital channel. The plan for digital transformation for BD’s Canada will set the course for a ONE BD approach throughout our customers buying journey. It will include but not be limited to development and execution of the following platforms: marketco, social media, with Omnichannel development and execution. This individual will possess a broad understanding of traditional marketing channels, the latest trends in www.bd.com emerging media and digital channels, and partner with internal and external stakeholders to propel the objectives of the Business Units and BD Canada. Job Description We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. Job Responsibilities Develop, execute, and promote a Canada digital strategy, to include multi-channel marketing strategies, to drive increased key customer engagement and influence a customer-first mindset Develop a digital marketing roadmap that aligns to the customer journey Develop comprehensive digital plans for awareness, demand generation and retention campaigns with measurable objectives Leverage digital initiatives to generate new revenue streams and increase ROI Ensure alignment between web presence and strategic business objectives focusing on the customer experience Provide guidance and consultation to key stakeholders on digital strategies, tactics and processes for effective marketing initiatives Partner with the sales organization for funnel optimization from MQL to SQL Adopt and leverage the global marketing vision and what it means for digital marketing, and align the global digital marketing goals to the Canada marketing vision Align and implement global standards, policies and guidelines including those that impact legal regulations, agency management, brand integrity and security in the Canada Drive education related to digital marketing, channels, platforms, and the adoption of digital marketing approaches while seeking continuous improvement opportunities and value-based solutions Responsible for organic and paid growth strategies, SEO, SEM and analytics Ensure the needs and solutions across the BUs in the Canada are fully understood and connected to one cohesive master strategy, in sync with North American and global objectives with day to day operations of existing digital assets Create and manage a repository of digital content Develop multi-channel feedback systems that capture insights regarding customer behaviors and trends Develop and measure performance with robust, critical metrics (i.e. revenue generation, ROI, etc.) Provide insights by working closely with the Manager for Market Intelligence and Insights, gathering qualitative and quantitative user feedback via multiple formats (e.g., ethnographic insights, heat maps, adobe analytics etc.) Verify and maintain the integrity of data sources and integration to promote reuse and inheritability across the digital ecosystem Knowledge & Skills In depth knowledge of digital tactics including SEO, SEM, e-Commerce, programmatic advertising, social media and email marketing Comprehensive understanding of digital ecosystems and how desktop, mobile, social, search and other online and offline channels work together in a consumer’s journey is preferred Experience with marketing automation systems such as Marketo, Global Meet, Akkroo, Google Analytics, Media Beacon Experience with platforms such as CMS, digital asset management, ERP, marketing automation, web-service architecture, database administration, cloud architecture, business process planning, product life-cycle management for medical devices, services, and technology organization Experience establishing and leading in a complex, matrixed B2B / services ecosystem/environment Financial acumen and experience with developing financial models to assess impact of digital strategies Strong analytical and strategic thinking skills; ability to interpret and synthesize large amounts of data from multiple sources into meaningful, action-oriented recommendations Exceptional communication skills; develop and sustain close working relationships with key stakeholders. Ability to challenge and defend recommendations and the implications of them to all levels of the organization Results oriented; ability to design digital solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to details Manage a high volume of projects simultaneously and maintain high quality deliverables in sometime ambiguous business environments Ability to work across boundaries and partner with various stakeholders to build consensus and achieve business results Minimum Requirements Bachelor’s degree with emphasis in marketing 5 years of relevant marketing experience; with relevant digital and social media marketing expertise in a complex commercial organization Intimate understanding of traditional and emerging marketing channels Travel requirement varies up to 15% depending upon opportunity and complexity. Preferred Qualifications Healthcare experience is desired, but not required At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting. Salary Range Information: $76,000.00 - $129,200.00 CAD Annual Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577. #J-18808-Ljbffr