Marketing Analyst

1 week ago

Edmonton, Canada AutoCanada Inc. Full time

**Marketing Analyst**

**Who we are looking for**

As a Marketing Analyst, you will be part of the Information Management team at AutoCanada. You will join a highly collaborative and effective team where your input will be valued and you are impactful. An analytical mind, a quick eye and a problem-solving attitude will make you shine. If you are bright and curious, love data and want to learn the secrets of the car industry, you will love this job.

**Why you will love this job**

We have an enthusiastic and highly effective team with no end to challenging and interesting work in sight. The company is growing, and the mindset is expansionary, with lots of potential for added value through data and analytics.

**What you will do**
- Evaluate the effectiveness of marketing campaigns, identifying key metrics and trends.
- Suggest data-driven optimizations to enhance campaign performance, such as adjusting targeting, messaging, channels, and strategy.
- Identify opportunities for marketing operations enhancements through the use of automation and process re-design.
- Design & manage a portfolio of A/B tests to compare different marketing approaches and determine the most effective variations.
- Analyze and test store-level marketing spend and initiatives and present insights.
- Identify leading causes of marketing performance variations across stores and platforms.
- Dive into marketing data such as GA4 and extract actionable insights and present findings to stakeholders.
- Perform and document data analysis, data validation, and data mapping/design.
- Gather, analyze, validate, and document both business and functional requirements of stakeholders.
- Contribute to the design of the Marketing Information Architecture.
- Participate in the assessment of vendor offerings.
- Act as a marketing SME on the Information Management team.

**What you bring to the table**
- Related post-secondary education and industry certification.
- Minimum two (2) years of experience working in marketing analytics or digital media buying.
- Minimum two (2) years of Google Analytics, Google Ads, and Facebook Ads experience.
- Excellent interpersonal, verbal, written, and listening communication skills.
- Well-developed problem-solving and documentation skills.
- Ability to handle multiple projects efficiently and effectively.
- Preferred: Google Analytics, Google Ads, Facebook Blueprint Certifications.

**Who we are**

AutoCanada is a publicly traded multi-location automotive dealership group operating in both Canada and the United States and headquartered in Edmonton. The multi-location dealership model enables AutoCanada to serve a diversified geographic customer base providing a range of services to customers including new and used vehicle sales, financing, leasing, automotive service and repair, collision repair, and parts sales. Founded in 2006, AutoCanada has expanded significantly and continues to grow.

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