Associate Manager, Creator Strategy

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you

Associate Manager, Creator Strategy - 12 Month Contract

The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.

How You’ll Lead:
- Define, plan, and execute ambitious and bold creator strategies and campaigns for a roster of domestic and international artists, particularly in the Hip Hop, Afrobeats, R&B, and South Asian spaces.- Work in lockstep with the designated UMC project team (Communications, Marketing, Digital Marketing) to ensure creator relations strategy aligns with the larger strategy for the artist project.- Create and maintain a database of creators and social media outlets, based in Canada and internationally.- Host invited creators at events and concerts to help strengthen relationships and ensure they have a positive experience.- Explore and secure opportunities with creators internationally for our domestic artists.- Alongside the corresponding Communications team member, attend and facilitate in person opportunities with the artist and creator including meet and greets, content capture, etc.- Manage the full creator process for domestic and international artist projects including creator identification, vetting, pitching, negotiation, contracting, management, and reporting.- Stay up to date with the latest creator marketing and communications trends including disclosure requirements and performance best practices alongside the Business Affairs team.- Work closely with the streaming and marketing teams to ideate, create, execute, and measure multi-artist campaigns with a focus on growing market share for select genres and developing artists fanbases in Canada and globally.- Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.- Drive social media growth for all artists through increased engagement, activity, and relevant content posts.- Actively participate in team meetings, discussions, and planning activities.- Measure and analyze overall campaign performance and provide insights and key learnings to other departments.- Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.- Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement.- Report weekly to senior staff and managers, providing actionable insights and campaign updates.

What You Bring:
- Education and/or relevant experience- Deep knowledge of the Hip Hop, Afrobeats, R&B, and South Asian genres and emerging talent within the respective scenes. You know the current and relevant creators/influencers, the digital platforms/social media outlets, key media, tastemakers, popular brands, playlists, the online communities, and all the places in the digital space where music fans discover new artists and talent.- Strong coordination and organizational skills.-
- Deep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the data.- Aptitude for communicating and engaging on various platforms.- Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.- Highly adaptive to change.- Consistently meet deadlines.- Creative, self-starter with exceptional follow-up skills.- Content editing a plus (image, video, content - Photoshop, Final Cut)- Ability to learn new software and analytics programs as necessary.- Proactive approach to work, constantly seeking improvement in all areas.- Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset- Excellent communication skills anchored by honesty, approachability, and an open mind

What We Offer:
- Employee Family Assistance Program- 2-week paid Winter Break- Summer Fridays- Employee Ticket Box- Music Subscription Reimbursement

Job Category:
Marketing, Streaming & Digital Media