Brand Manager, Private Label

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We're on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you'll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain - and yes, it will get rough. But that's what makes the journey worthwhile.

So, lace up your boots and let's tackle the climb together.

**Position Summary/Objective**:
We are seeking a results-driven and collaborative Brand Manager - Private Label to join our growing Private Label & Emerging Brands team. Reporting to the Director of Marketing - Private Label and Emerging Brands, this individual will help manage and grow our Private Label product portfolio by executing product development initiatives and bringing consumer-first innovation to market. This role requires strong project management, cross-functional collaboration, and the ability to translate consumer insights into commercially viable products.

If you thrive in a fast-paced, entrepreneurial environment and want to help shape the future of better-for-you snacking, we'd love to hear from you.

**Primary Responsibilities**:
**Product Development Execution**:

- Support the execution of innovation and renovation projects across the Private Label portfolio from concept through commercialization.
- Partner with R&D, Sales, Supply Chain, Finance, and Operations to bring products to life — on time and on budget.
- Assist in developing product briefs based on consumer, category, and customer insights.

**Consumer & Market Insight**:

- Stay plugged into emerging food trends and consumer needs, especially within private label categories.
- Support research initiatives to uncover white space opportunities and validate concepts.

**Project Management**:

- Manage multiple projects simultaneously, tracking progress and coordinating with cross-functional teams to ensure key milestones are met.
- Maintain project documentation, timelines, and approvals to ensure flawless execution.

**Customer Support & Commercial Readiness**:

- Support the development of customer-facing materials such as sell sheets and product stories to drive retailer excitement and buy-in.
- Partner with Sales to understand customer needs and tailor innovation pipelines accordingly.

**Portfolio Support & Analysis**:

- Assist in maintaining the Private Label product roadmap, identifying gaps, and assessing product performance using data and insights.
- Partner with Finance on forecast modeling, pricing strategy, and margin analysis.

**Brand Building & Visibility**
- Support efforts to elevate the perception and visibility of Riverside Private Label as a brand in its own right.
- Lead the development of digital assets and presence, including building and managing a dedicated Private Label website.
- Manage and execute brand presence at trade shows and industry events in collaboration with Sales.
- Track and manage allocated brand-building spend, ensuring investment efficiency and alignment with team objectives.

**Education & Qualifications**:

- Degree in Business, Marketing, or related field.
- 3-5+ years of experience in CPG, retail, or food product management — ideally with exposure to private label or B2B innovation.
- Strong experience working cross-functionally across Sales, R&D, Supply Chain, and Finance.
- Familiarity with data tools such as Nielsen, IRI, or SPINS is a plus.

**Skills & Abilities**:

- Excellent project management skills and attention to detail.
- Strong communication and presentation skills — you can bring a product story to life.
- Analytical mindset with comfort in navigating P&Ls, pricing, and margin analysis.
- A consumer-first, curious thinker who enjoys turning insights into action.
- Adaptable and thrives in a fast-moving, entrepreneurial culture.
- Strong team player and collaborator, excited to roll up your sleeves.

**What we expect**:

- **Values-led**: You'll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life's too short to take ourselves so seriously that we don't enjoy the journey.
- **Unparalleled experiences and opportunities**: We're still determining who we are and what we can be. Help us shape what this organization will look like and what we'll offer the world, into the future. This means rolling up your sleeves and sometimes building the process - fast - while employing it.