Manager, Marketing
2 weeks ago
Work Term: Permanent
- Work Language: English
- Hours: 30 to 40 hours per week
- Education: Bachelor's degree
- Experience: 5 years or more
- or equivalent experience
- ** Asset languages**:
- Mandarin
- ** Work setting**:
- Various locations
- Private company, corporation or industry
- School or educational institution/establishment
- ** Budgetary responsibility**:
- 0 - $100,000
- ** Tasks**:
- Analyze market research data to improve business decisions or activities
- Develop communication strategies
- Direct the marketing strategies of establishments
- Direct the team on crucial information they should gather and research
- Evaluate communication strategies and programs
- Evaluate the marketing strategies used by establishments
- Implement communication strategies and programs
- Review written material, such as reports, briefs, speeches, presentations and press releases
- Supervise staff
- Develop promotional materials
- Manage contracts
- Market business services
- Write and edit press releases, newsletter and communications materials
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Co-ordinate special publicity events and promotions
- Initiate and maintain contact with the media
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Consult with clients after sale to provide ongoing support
- ** Supervision**:
- 3-4 people
- ** Computer and technology knowledge**:
- Microsoft Visio
- MS Excel
- MS Outlook
- MS PowerPoint
- MS Word
- Business diagram software
- Mac OS
- Electronic mail
- ** Travel bookings**:
- Business travel
- ** Area of specialization**:
- Advertising
- Communications
- Customs services
- Market research
- Marketing
- Media relations
- Public relations
- Sales
- Strategy
- ** Specialization/experience (business sales and services)**:
- Negotiation
- ** Transportation/travel information**:
- Own vehicle
- Willing to travel
- Willing to travel cross-border
- Willing to travel for extended periods
- Willing to travel regularly
- ** Work conditions and physical capabilities**:
- Attention to detail
- Fast-paced environment
- Overtime required
- Tight deadlines
- Work under pressure
- ** Own tools/equipment**:
- Cellular phone
- Computer
- Internet access
- ** Personal suitability**:
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Dependability
- Interpersonal awareness
- Reliability
- Creativity
- Quick learner
- Accountability
- ** Screening questions**:
- Are you available for the advertised start date?
- Are you currently legally able to work in Canada?
- Are you willing to relocate for this position?
- Do you have the above-indicated required certifications?
- ** Health benefits**:
- Dental plan
- Health care plan
- ** Financial benefits**:
- Bonus
- Commission
- Group insurance benefits
- ** Other benefits**:
- Free parking available
- On-site recreation and activities
- Team building opportunities
- Travel insurance
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