Associate Marketing Manager

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

**PURPOSE STATEMENT**:
The Associate Marketing Manager (Canada Division) will be focused on supporting category development, key initiatives and execution of the category operating plan. This position will support driving growth within the category and collaborating with cross functional teams to deliver financial objectives. The Associate role will be entry level into Canada Marketing organization with the opportunity to develop Marketing competencies required for Marketing Manager advancement.

**KEY ACCOUNTABILITIES/OUTCOMES**:
Support the development of long range category Operating plan
Collaboration on plan development inclusive of: situation assessment, market overview, insights/observations, strategic building blocks, tactical execution.
Supports product development
- drive both innovation and renovation (STM) for category portfolio
Fast adapt US based innovation for Marketplace launch in Canada
Customize/innovate/renovate portfolio for key ISB customers
Strong linkage/connectivity to PCT and Buffalo WHQ (2 days per month in Buffalo at minimum)
Product knowledge
- builds expertise in overall category with strong external bias on market/competitors/Rich’s.
P&L Management
- supports development of general pricing, customer pricing and optimizing costs within P&L with guidance/oversight from manager.
Evaluates pricing/P&Ls on a quarterly basis
Determine opportunities to source more product from Canada due to cost structure
Drive vol/mix for overall category to ensure focus against most profitable SKU’s.
Collaboration with Sales channel/segment leads to support growth opportunities and/or defend base business, inclusive of promotion, trade, incentives, placement
Support customer presentations both in terms of content and presentation in front of customer.
Support IBP process inclusive of: demand plan inputs for category, new product review governance to achieve targets
Administers overall budgets/targets related to: trade, pricing, marketing spends
Establishes strong presence with USC PCT and other cross functional stake holders at Buffalo WHQ- knowledgeable on overall PCT plan, leverages overall USC scale on innovation and influences outcome on early product/program development
Team spirit, engagement and genuine care in people success, inclusive of customer

**KNOWLEDGE/SKILLS/EXPERIENCE**:

- University degree required, preferably in business/commerce or marketing; MBA strongly preferred
- Minimum 2 years industry experience (sales, marketing or planning functions); Experience is food industry a plus
- Marketing experience preferred
- Showcases ability to be analytical - ability to develop financial and business acumen (P&L management, strategic planning, critical thinking)
- Persuasive communicator with ability to influence and shape business recommendations, inclusive of strong presentation skills, written skills
- both internally and externally
- Understanding of the Food industry
- Professional
- team player, personable, results driven with a genuine care in other people’s success