Content Marketing Manager

3 days ago

Waterloo, Canada Mappedin Full time

**Who we are and what we do**

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. With custom enterprise solutions, easy-to-use developer tools, and a revolutionary self-service mapmaking platform, we enable our customers to enhance indoor experiences, optimize spaces, track assets, and ensure public safety with AI-powered mapping technology.

**Who you are and what you’ll do**

You're equal parts storyteller and strategist, with a deep understanding of B2B SaaS, SEO, and the full journey. Additionally you will:

- Develop and own the content strategy aligned with marketing and business goals
- Collaborate with internal teams (Product, Sales, Customer Success, Engineering etc.) to translate technical ideas into clear, compelling content
- Build and manage a content calendar that supports demand gen campaigns and product launches
- Optimize content for SEO and performance metrics
- Maintain brand tone and messaging consistency across all platforms
- Regularly measure, analyze, and report on content performance, making data-driven decisions for future initiatives
- Leverage AI tools to streamline content creation, optimize SEO performance, and uncover insights that inform strategy and campaign effectiveness.

**What you bring**
- 3-5 years of experience in content marketing, preferably in B2B SaaS
- Exceptional writing and editing skills with a portfolio to showcase
- Strong understanding of SEO, lead funnels, and buyer personas
- Experience with content management systems and marketing tools (e.g., HubSpot, Google Analytics)
- Ability to manage multiple projects and deadlines in a fast-paced environment
- A strategic mindset and a collaborative spirit
- Familiarity with indoor mapping or proptech industries is a bonus, but not required

**What are some challenges?**

We move fast and sometimes change directions. We can’t always wait for all the information before we try something. If you want us to guarantee exactly what you’ll be working on three months from now, we can’t give you that. On the other hand, there is a lot of high value work to do, and it won’t be boring. There is a lot of discovery work involved as we frequently do things that are ahead of current technology.

One of our values is playing for the team so you may need to sometimes put aside personal objectives in order to help meet more urgent company objectives, but others will do the same for you.

**Behind the scenes**

There’s a lot of trust here. We are a REMOTE company, but this role may require you to come into the office from time to time. If you’re local, there will probably be a few days a week when you can expect other people to be in the office, but this role could also be fully remote. We work flexible hours, have a flexible vacation policy and work to provide the hardware or office equipment you require to unleash your potential. We will do what it takes to get things done if we said we would do it. We stay curious, challenge opinions, take risks, and learn from mistakes. We’re competitive and we like to win together. We want you to join us.

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