Search Analyst, Online Category Experience

2 weeks ago


Boucherville, Canada Rona Inc. Full time

At Lowe’s Canada, over 26,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service some 450 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our Lowe’s, RONA, Reno-Depot, and Dick’s Lumber banners are always looking for dedicated employees to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills. All that in a work environment that offers a lot of flexibility because the well-being of our teams is an everyday priority.

So if you’re looking to do what you love, and to grow and evolve within our family—one of the best employers in Canada according to a recent Forbes survey—we could be perfect for each other.

**Workplace**:
Our head office being located in Boucherville, on the South Shore of Montreal, we know that some of our employees are concerned by the roadwork being carried out in the Louis-Hippolyte-La Fontaine tunnel. That’s why we stood up an in-house advisory committee and implemented new work policies that provide our teams with even more flexibility, no matter where they live. Whether it’s working from home or having flexible hours - when a role requires employees to be physically present at the office -, we are constantly revaluating our practices to provide the best possible work environment to our employees.

**Our expectations**:
Want the unique experience of the accelerating growth of a fast-growing, dynamic, and increasingly visible and impactful part of Lowe’s Canada? We are looking for an exceptional individual who will be key in driving the long-term revenue and profit growth of Lowe’s Canada’s online businesses.

The Search Analyst will be an integral part of the Online Category Experience team. The incumbent will analyze on-site search terms and identify optimizations for search results to improve the online customer experience. This work will result in improved customer and associate satisfaction, increased traffic and sales, and better conversion.

We are looking for an ambitious, dynamic, growth-oriented, and self-motivated individual who will redefine the trajectory of this critical strategic objective for Lowe’s Canada. If this is you, please read on to learn more

**Your role**:

- Analyze key web analytics data, customer feedback, and competitive benchmarks to provide insights and recommendations on areas for improvements for on-site search per category that will yield the highest impact
- Improve on-site search results by utilizing Adobe Analytics and Google Analytics for Lowe’s, RONA, and Réno-Dépôt and recommend improvements to increase conversion and reduce exit rate
- Conduct category weekly analysis, category-specific projects, and search blitz to improve search conversion, address null, and top search terms
- Own on-site search-related tasks such as key wording, search indexing, synonym mapping, boosting items, adding filters, and redirect implementations
- Work with product, online merchandising, marketing, and other teams to act as the expert on on-site search best practices
- Adjust algorithm rules and provide guidance and recommendations on optimizing internal search engine
- Provide insights and recommendations to build and influence the online category experience improvement roadmap and help in the definition of short-term department strategies
- Conduct post analysis and create recommendations to adjust future optimizations

**The qualifications we are looking for**:

- Bachelor’s Degree in Business, Marketing, Finance, or related field
- Excellent analytical skills and proven capability to generate actionable insights
- At least 5 years of experience working with web analytics tools (Adobe Analytics considered an asset)
- Strong knowledge of search eCommerce best practices and insights
- Strong interpersonal, motivational, and communicational skills (speaking, writing, presenting)
- Demonstrated ability to manage multiple projects (prioritization, planning, task delegation)
- Flexibility and ability to perform in a fast paced, changing environment
- Project management skills (experience in JIRA considered an asset)

**Your benefits of working for Lowe’s Canada**:
By joining the Lowe’s Canada family, you’ll enjoy many benefits, such as:

- A highly flexible hybrid workplace
- A fitness centre, sports activities, and showers
- A childcare centre that can accommodate up to 78 children
- A cafeteria with a delicious menu prepared by a dedicated chef



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