Brand Manager

**Bausch + Lomb Corporation, (NYSE/TSX**: BLCO), is solely dedicated to protecting and enhancing the gift of sight for millions of people around the world from the moment of birth through every phase of life. Our mission is simple yet powerful: Helping you see better to live better.

The company is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses, and other eye surgery products.

Our highest priority is the well-being of the people we serve. By listening to our customers and patients, by constantly honing our innovation edge, by executing with integrity and excellence, we strive to earn the trust of our partners and stakeholders.

Over the last 167 years, Bausch + Lomb has become a global hallmark for innovation and quality. Our talented and motivated colleagues work relentlessly to invent new materials, engineer new technologies, and ultimately bring new innovations to help people see better to live better.

**Position Summary**:
The Brand Manager will manage will be a part of the Consumer Eye Health Marketing team. They will be responsible for managing the OTC Eye Health portfolio, including the market strategy, in-market execution, and business results. The incumbent will lead the development and execution of marketing strategies and initiatives, both direct to consumer and to health care practitioners including advertising, promotion, pricing, and public relations. The Brand Manager recommends appropriate marketing and communications mix to achieve business goals.

**Responsibilities**:
Develop annual brand plans, revenue, and expense forecasts to deliver of topline sales and profit goals - present plans to senior management

Lead the development and execution of marketing strategies and initiatives to including advertising, promotion, pricing, and public relations; work with agencies and vendors where necessary; liaise with sales force and sales management in development of marketing materials

Conduct in-depth analysis of product line sales and consumption performance and recommending appropriate actions to refine marketing plans

Identify and turn HCP/consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business; understand market/competitive trends and the impact on brands

Work collaboratively with the Sales and Trade Marketing teams on supporting distribution and promotion plans in the retail channel

Oversee effectiveness of programs and initiatives including ROI analysis

Lead cross-functional teams in support of key initiatives

Manage a promotional expense budget

Work with supply chain to manage inventory and forecasts for OTC Eye Health brands

Take on other assignments and projects as necessary

Minimum 4 years consumer health, consumer packaged goods or Over-The-Counter Pharmaceuticals marketing experience preferred

Demonstrated evidence of growing brands, identifying growth opportunities, and gaining alignment to execute against a strategic growth plan

Strong collaboration, influence & negotiation skills are required

**Proven skills in the following**: brand marketing, market and competitive analysis, marketing program development, digital marketing, project planning and management, managing financial information

Takes responsibility for cross-functional teams, and can influence cross-functional management in conversation and in presentations

Ability to deliver presentations to Senior management

Undergraduate degree required

**Competencies**:
Business Acumen

Creates value for the customer and focuses on the external environment

Ability to consistently generate consumer insight-driven, creative, big new ideas and concepts

Ability to lead complex, strategic projects through to commercialization

Setting Strategy

A strategic thinker that can forge a vision for success and engage others to support that vision

Ability to recognize, embrace and exploit emerging technologies/opportunities to gain a competitive marketing advantage

Executing for Results

Ability to recognize and maximize opportunity on behalf of the organization

Goal-oriented, project-oriented, and achievement-oriented

A demonstrated commitment to excellence

Leadership

Drive, coupled with energetic, entrepreneurial leadership qualities

Promotes innovation and continuous learning

Building Relationships and using Influence

Ability to manage the matrix and deal with ambiguity, including strong emotional intelligence and communication skills that facilitate decision making and execution

Strong collaborative skills

**Personal Qualities**:
Entrepreneurial, adaptable, flexible

Takes the initiative (one step ahead), perseveres, strong character

Calculated risk-taker; understands consequences and makes the right calls based on them

“Roll up Sleeves” attitude, practical

Goal-oriented, data based, de