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Junior Copywriter
3 weeks ago
Kensington Tours is an award-winning luxury tour operator offering tailor-made, private-guided experiences to the world's most extraordinary destinations. Our brand promise is _'to create the experience that changes the life'_, and with our growth plans, we are looking for passionate and highly motivated sales professionals with travel experiences to be part of our fun, collaborative, and engaging team.
**Job Mandate**:
At Kensington, we're looking for a talented Junior Copywriter to use their long copy skills, energy, and ideation to bring to life the brand of one of the world's best travel companies. Reporting to the Head of Brand Strategy & Creative Director, you'll be responsible for creating distinctive brand communications across all audience touch points, including CRM, video, web, social, and print. You'll work closely and enthusiastically with other members of our dedicated marketing team, as well as with stakeholders from other departments, and with external agency partners. If you have a passion for writing and travel, enjoy a collaborative and fast-paced environment, this is the role for you.
**The Company**:
Headquartered in Toronto, Kensington delivers the world's most personal travel experiences. We bring to life each client's desire to travel in a way that's tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime. We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. In over 120 countries worldwide, and across each of our brands - Tours, Cruises, Villas, Yachts, Jets, and Air - their expertise powers our steadfast promise: See the world, differently.
**Responsibilities**:
- Brainstorming and executing outstanding creative that reflects the unique value propositions of our brands and that helps drive consumer engagement and conversion.
- Displaying consistently superior writing, editing and proofreading skills in all aspects of their work.
- Welcoming feedback on their work and being proficient at incorporating it with mínimal oversight.
- Staying up to date on competitive trends and competitive marketing work in the travel industry.
- Openness to developing skills and learning.
- Productive, enthusiastic, and egoless collaboration with marketing team members and other internal partners throughout the entire creative process.
- Ensuring that all their work meets appropriate brand standards, in conjunction with other marketing team members.
- Work with the brand team on a/b testing of messaging to optimize performance of campaigns
- Ability to plan, work autonomously and deliver on multiple time-sensitive projects in a fast-paced environment while maintaining a high level of quality.
**The person who will love this job**:
- Appreciates the opportunity to help build a premium travel brand with their outstanding writing and creative skills.
- Wants to accomplish something exceptional in a high visibility category.
- Thrives in a fast-paced, high-performance entrepreneurial environment with the ability to roll up their sleeves and get to work with mínimal oversight.
- Personally appreciates travel and luxury, and is passionate about the powerful emotional and cultural drivers in the space.
**Qualifications**:
- An online portfolio of outstanding creative work, produced with one or more creative agencies.
- Proficiency in the Microsoft Office Suite (e.g., Word and PowerPoint), and Keynote.
- Knowledgeable about a range of media, including social media platforms.
- Bachelor's degree, college diploma, or other relevant post-secondary achievement.
