Marketing Coordinator

**_Sherwood Electromotion Inc. (SEI)_**
SEI is a family-owned and operated company that has been in business for over 40 years. As a company, we are committed to providing our clients with outstanding quality, integrity and value. SEI rewards quality and integrity with competitive pay, employee benefits and profit sharing. We are currently looking for an experienced Marketing Coordinator to join our team. This role will be responsible for implementing the strategic marketing objectives.

**Principal Duties and Responsibilities**:

- Maintaining our social media presence across all digital channels.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Assists with the development and management of the marketing budget.
- Coordinate, track and report on the progress of tasks to the Marketing Manager.
- Coordinate with the sales team to create marketing campaigns.
- Plans and executes promotional activities, including print, electronic media, tradeshow, and direct mail.
- Creates mass-mail materials, brochures and sell sheets.
- Creates and distributes customer surveys.
- Creates and collects data from website forms.
- Creates and updates webpages in WordPress.
- Creates PowerPoint and other presentations and marketing materials to support a consistent image of Sherwood Electromotion Inc. at all times.
- Coordinates developing, producing, and distributing promotional and collateral materials to support marketing and sales programs.
- Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.
- Provides post-event reports, analysis, and regular status reports to the Marketing Manager.
- Establishes and ensures consistent corporate image throughout product lines, promotional materials, websites, and events.
- **Participate in trade shows and create booth marketing materials when needed.**:

- **Travel to the USA for up to 5 days at a time, at least 10 times a year, for tradeshows/conferences**

**Required Knowledge, Skill & Abilities**:

- Ability to conduct and create marketing campaigns.
- Solid knowledge of website and social media editing and updating.
- Ability to post social media calendars with creativity.
- Experience in Event management/Event planning
- Output ideas regarding brochures and marketing materials.
- Photoshop or graphic design skills.
- Superior time management skills, multitasking skills, and the ability to prioritize tasks with mínimal supervision are essential.
- Experience with graphic design programs and Maximizer CRM would be an asset.
- Team player and capable of thinking outside the box.
- Detail oriented and able to accurately proofread marketing materials.
- Gathers and analyzes information skillfully.
- Excellent writing skills, including proper spelling, grammar, and punctuation.
- Professional, responsive, and positive work attitude.
- Resourceful, flexible, and well-organized.
- Able to maintain filing systems and basic databases.
- Strong verbal skills and the ability to communicate professionally

**Education and Experience**:

- Bachelor’s in Business or Marketing degree required.
- 1-3 years of marketing-related experience required.
- Experience coordinating projects, developing project plans and completing tasks on time and within budget.
- Rail, Transit and Wind Industry background preferred but not required.
- Knowledge of markets served by SEI would be an asset.
- Experience with PPC advertising; familiarity with interpreting GA reports; ability to manage content in WordPress; working knowledge of Adobe CS tools
- Experience with Google Analytics.
- Previous experience using HTML, CSS, JavaScript & WordPress